The Assistant Director of Event will lead and mentor the Event Sales and Services teams, driving catering revenue through strategic planning, budgeting, and yield management. This role involves building strong client relationships, overseeing event execution, and collaborating with culinary and operations teams to deliver luxury experiences. The position also includes developing departmental SOPs, managing budgets, and representing the events department within the hotel and community.

Responsibilities

Lead, mentor, and manage the Event Sales and Services teams, including recruitment, onboarding, performance management, and professional development
Build a motivated, cohesive, and service‑focused team through coaching and ongoing training
Develop and implement strategies to achieve or exceed catering revenue goals through effective forecasting, budgeting, and yield management
Maximize profitability through strategic evaluation of business opportunities, optimal function space utilization, and careful management of catering mix and room rental revenue.
Collaborate with the Director of Sales & Marketing on annual business planning, budgeting, performance metrics, and targeted marketing initiatives
Identify market trends, competitive insights, and client feedback to adjust sales approaches and maintain a strong competitive position
Build and maintain strong client relationships from inquiry through post‑event follow‑up, ensuring personalized luxury service and encouraging repeat and referral business
Conduct site inspections, client meetings, and sales presentations as needed
Ensure the timely creation and accurate distribution of event orders, conference agendas, contracts, and detailed event resumes
Ensure function rooms and event spaces are maintained to luxury standards and prepared for all meetings and events
Partner closely with Culinary and Operations to design customized menus and elevated event solutions
Develop, implement, and uphold departmental SOPs, ensuring seamless communication between sales and operations teams
Participate in key hotel meetings and represent the Events & Catering department within the hotel and local community
Collaborate with Marketing on targeted promotions, campaigns, and brand‑building initiatives for catering and group business
Prepare and manage departmental budgets, forecasts, and reporting
Support broader hotel initiatives and assist in overall management responsibilities
Ensure compliance with hotel standards, policies, and procedures
Other duties as assigned

Requirements

Previous experience in a senior event services leadership role in a luxury hotel required
Demonstrated track record of successfully planning and executing events with meticulous attention to detail
Ability to prioritize guest needs, maintaining composure and professionalism in all interactions, while ensuring exceptional service delivery
Strong interpersonal and communication skills to liaise with clients, vendors, sponsors, and internal stakeholders
Proficiency in Sales & Catering software, Property Manager Systems (preferably Opera Cloud), and Windows-based applications
Extensive experience in Food & Beverage operations, with a broad understanding of culinary and service aspects

Nice to have

A degree in Hotel/Restaurant Management or a related discipline is considered an asset

Benefits

The ability to challenge the norm and work in an environment that is both creative and rewarding.
Be part of a team that is very passionate about creating great hospitality experiences and exploring new locations with every opportunity.
A competitive package and plenty of development opportunities.