The Event Specialist is the hands-on delivery expert within the group events team, reporting to the Events Manager. They manage the end-to-end delivery of a wide range of internal and external events, from large conferences and trade shows to smaller seminars and virtual events. The role involves owning event logistics, coordinating internal and external contributors, managing budgets, and ensuring events generate qualified sales opportunities. They also support business unit marketing teams with their events and deputise for the Events Manager when required.

Responsibilities

- Own and deliver group-level events from conception to execution, including venue and supplier selection, logistics, delegate management, on-site delivery and post-event follow-up.
Own the delivery workstream for the largest flagship events, coordinating internal contributors (creative, content, PR and media, digital) and external suppliers against agreed timelines.
Act as the first point of contact for internal, brand and commercial unit marketing teams delivering their smaller events: providing advice, guidance and hands-on support, and ensuring those events meet group brand guidelines.
Make sure the technology and production behind our events works seamlessly – from demo systems and registration technology to AV, presentations and media
Maintain and develop the event toolkit of resources, templates and playbooks that business unit teams use to run smaller events on brand and to a consistent standard.
Manage delegated event budgets, tracking spend, negotiating with suppliers and reporting variances to the Events Manager.
Set up and manage lead capture at every event, ensuring qualified opportunities are recorded accurately, passed to sales promptly and tracked through to conversion.
Produce clear status reports on event progress, and post-event analysis covering attendance, lead volume, conversion and cost per opportunity, with recommendations for improvement.
Contribute new and fresh thinking in brainstorms for both group-run and business unit-run events.
Build effective relationships across the business, with third-party suppliers and with venue and production partners.
Support and help develop less experienced members of the events team, sharing best practice and reviewing their delivery plans.
Deputise for the Events Manager as required.
Be responsible for the end to end set up, production and delivery of webinars, working closely with internal stakeholders and speakers to ensure engaging, seamless and professional virtual experiences.
Responsible for the day-to-day management of third-party suppliers on allocated events, escalating commercial decisions to the Events Manager.
Contributes to the development of the Group Events Plan, bringing delivery insight, cost intelligence and supplier knowledge to the planning process.

Requirements

You’ll be an experienced B2B events professional who loves being at the heart of the action. You’ll be highly organised, commercially minded and naturally take ownership – someone who sees what needs doing and gets on with it.
Proven experience delivering B2B events end to end, from intimate executive roundtables through to large-scale conferences and exhibitions. This is essential.
Demonstrable track record of delivering events on time and on budget, including managing technical and production suppliers.
Experience of lead-generation focused events, including lead capture, qualification and reporting on conversion.
Exceptional organisation - History of juggling several projects and tasks simultaneously and efficiently under pressure.
Strong supplier and relationship management skills, with the confidence to negotiate and to hold suppliers to account.
Excellent communication skills with the ability to interface at all levels of management and to brief internal and external contributors clearly.
Strong writing skills for event communications, invitations and collateral.
Creativity and curiosity – particularly when it comes to making exhibitions, stands, activations and customer experiences stand out from the crowd.
A strong eye for detail and high personal standards. You’ll care about getting the small things right because you know they make the difference to the overall experience.
The ability to stay focused and solution-oriented when plans change, deadlines tighten or something unexpected happens on the day.
Software industry or technology sector experience, with knowledge of vertical B2B markets, is highly desirable.
Marketing qualification desirable.
Excellent IT skills, including events, CRM and marketing automation platforms [specific platforms, e.g. registration and lead-scanning tools - Salesforce, ON24 and Cvent].
Highly creative, proactive and organised, with meticulous attention to detail.
Customer focus and a commitment to excellence.
Confident and enthusiastic, showing a strong ability to learn and expand the role.
Calm under pressure, particularly on site during live events.
Initiative, analytical thinking and sound decision making.
Team working, interpersonal understanding and organisational awareness.
Flexible and open to change, with willingness to travel to events and work occasional evenings and weekends around event delivery.
Knowledge and/or experience of AV production for live events, including an understanding of technical requirements and working with AV suppliers to deliver seamless event production.

Benefits

26 days’ holiday + bank holidays (and the option to buy more) plus 1 paid volunteering day every year
Exceptional family leave, 26 weeks fully paid maternity/adoption, 4 weeks fully paid paternity, 22 weeks fully paid shared parental leave, plus 5 days paid bereavement leave
Robust sick pay of up to 13 weeks full pay + 13 weeks half pay
24/7 Employee Assistance Programme for confidential support
Private medical insurance for everyone, no medical-history exclusions
Performance-based rewards tailored to your role, from company-wide bonuses to OTE and commission structures
Income protection: up to 75% salary for 5 years if you ever need it
Pension with 5% matched company contributions
Life assurance worth 4x your salary from day one
Free financial planning session with the option to engage in more tailored financial coaching.
SkillsHub learning platform with leadership pathways, future-manager training, and a huge online library
Access to external training and apprenticeships
MatchIt! Fundraise for a cause close to your heart and OneAdvanced will match part of the funding
Pennies from Heaven donate the pennies from your pay check to help make a difference without lifting a finger
ULEV car scheme with 1,000+ models
Dental insurance, Health Cash Plan, Critical Illness Cover, Partner Life Cover, Health Assessment, Gym Membership