Alan is looking for a Global Brand Event Manager to turn events into a distinctive, scalable expression of the Alan brand. The role combines event strategy, brand experience, operational excellence, commercial understanding, and community building. You will own Alan's yearly flagship event, build the operating system for recurring events, support local teams, and help shape the community-event strategy.

Responsibilities

Own Alan’s yearly flagship event
Participate in the definition of the event’s purpose, audience, positioning, narrative, and success criteria.
Build the event roadmap, budget, and production plan.
Manage agencies, venues, suppliers, speakers, partners, and internal stakeholders.
Coordinate content, creative, production, guest management, press, influencers, Sales, and local market teams.
Design a high-quality guest experience before, during, and after the event.
Connect invitations, registration, CRM tracking, attendance, and follow-up.
Run rehearsals, speaker preparation, run-of-show management, and on-site execution.
Build Alan’s recurring event playbook
Define the main event formats and their intended purposes, such as owned events, executive dinners, round tables, speaking opportunities, trade shows, and partner events.
Create practical templates for briefs, timelines, budgets, approvals, execution, production, and follow-up.
Help define the role of commercial teams before, during, and after the event.
Create reusable content, event assets, checklists, and quality standards.
Support local teams on local events
Help local teams choose the right format and define the desired outcome.
Review briefs and plans, provide feedback, and raise the quality bar.
Identify successful local formats that could be scaled globally.
Help shape and execute Alan’s community-event strategy
Contribute with the Brand team to the Community building strategy
Design recurring event franchises and formats.
Build partnerships with relevant organizations, experts, customers, and opinion leaders.
Run test-and-learn initiatives that can start locally and scale globally.

Requirements

At least 5 years of experience delivering events end to end, ideally in a Brand, B2B marketing, field marketing, agency environment.
Experience running complex events with multiple stakeholders, suppliers, agencies, speakers (including profiles with special logistics and security needs), and audience types.
Strong event production skills, including planning, budgeting, timelines, vendor management, risk management, rehearsals, and on-site delivery.
Experience building repeatable processes, playbooks, templates, or operating models.
A strong understanding of how events can support brand awareness, community building, customer relationships, and commercial outcomes.
Experience working with Sales, Customer Marketing, PR, Creative, Communications, and local market teams.
Comfort with CRM, registration, lead capture, attribution, and post-event follow-up processes.
Strong written and verbal communication skills in English.
Based in (or willing to relocate to) Paris.
Willingness to travel and work across international markets.