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Event Marketing Manager, Marketing - Amazon Global Selling

Workplace
On-site
Commitment
Full-time
Seniority
Senior
Posted
Location
Shanghai, China

Amazon Global Selling is seeking an Event Marketing Manager to manage the end-to-end online and offline attendee experience and operations for its high-visibility flagship events. The role involves owning the attendee journey strategy, overseeing event operations, driving ticket sales and promotions, and collaborating with cross-functional teams to ensure seamless event delivery. The manager will also lead project management for supplemental event programs and analyze post-event metrics to drive continuous improvement.

Responsibilities

  • Own end-to-end attendee journey strategy design and execution across all touchpoints: online live streams, main sessions, breakouts, expo, workshops, 1:1 consultations, and networking activations.
  • Oversee event operations including venue selection and management, onsite traffic flow and merchandising, logistics, security, and third-party vendor management.
  • Drive ticket sales, RSVP management, and attendee promotion across online and offline channels, ensuring registration conversion and engagement.
  • Collaborate closely with cross-functional teams including business, product, internal marketing, and external vendors to ensure seamless event delivery.
  • Lead project management for supplemental event programs within Seller Conference, including ad-hoc initiatives and new program that enhance attendee value.
  • Track and analyze post-event performance metrics, gather attendee feedback, and provide actionable insights to continuously improve future events.

Requirements

  • 5+ years of experience in in-house event management, and demonstrated success in planning and executing large scale both virtual and in-person events.
  • Expertise in Event operations e.g. venue management, logistics coordination, merchandising, and ticket sales/RSVP systems.
  • Project management capabilities with the ability to manage multiple tasks.
  • Excellent communication and interpersonal skills are essential, as this role requires collaboration with diverse stakeholders at different organizational levels.
  • Experience using data and metrics to drive improvements. ### Preferred qualifications

Nice to have

  • Has both agency and in-house background
  • Experience in manage large-size attendee operations esp. in Expo-type events
  • Proactive approach to handling any challenges that might arise and ability to quickly troubleshoot any problems that should arise on the event day
  • Collaborative attitude and ability to stay calm under pressure