The Sales, Marketing, and Event Specialist develops and implements a high school recruitment and community outreach strategy for a beauty and wellness institute. The role focuses on building partnerships with high school counselors, community colleges, employers, and local organizations to increase awareness and drive enrollment. The person acts as the local ambassador for the institute, counseling prospective students on admissions and collaborating with the Admissions and Financial Aid team. They also plan and attend on-campus and community events and support social media and brand promotion efforts.

Responsibilities

Manage and execute recruitment strategies through the utilization of marketing and data-driven processes to achieve an increase in high school student awareness of the Institute.
Develop and maintain communication and sustainable relationships with high school counselors, community college coordinators, and high school students.
Develop and execute market-specific recruitment strategies to support enrollment goals.
Establish and maintain relationships with salons, spas, wellness businesses, employers, veterans’ organizations, workforce development agencies, and community partners.
Identify new partnership opportunities that increase brand awareness and student recruitment.
Serve as the local ambassador for the Institute within the community.
Develop referral partnerships that create sustainable enrollment pipelines.
Provide counseling to prospective students, assisting them in understanding the Institute’s admissions process, requirements, and available programs.
Collaborate with the Admissions and Financial Aid Team to ensure annual enrollment goals are achieved
Organize community outreach programs and coordinate special events that promote products, services, and the Institute's mission.
Plan, organize, coordinate, and attend on-campus recruitment events.
Ensure a strong institute presence at community events within the market.
Assist with social media content creation and brand promotion efforts.
Create and share market-specific content, stories, and community engagement opportunities.

Requirements

High school diploma or GED equivalent; Bachelor’s degree preferred.
Exhibit self-direction, initiative, resourcefulness, and follow-through with the ability to work at a fast pace and handle multiple tasks and projects at the same time.
Excellent interpersonal, communication, and presentation skills.
Demonstrate extreme professionalism and confidentiality in manner, dress, and conduct.

Nice to have

Prior work experience in recruitment, high school counseling, admissions, or community relations preferred.

Benefits

Medical/Dental/Vision/Life Insurance
401(k)/match
PTO
Employee discount on products and services
Growth opportunities