Senior Marketing Events Manager

This role leads the execution and management of strategic event programs for the Sample Management Solutions (SMS) portfolio at Azenta Life Sciences. The manager will align event objectives with demand-generation strategies, collaborate with cross-functional teams, and oversee all phases of the event lifecycle from planning to post-event follow-up. The position requires managing budgets, negotiating with conference organizers, and ensuring events run seamlessly and on brand.

Responsibilities

• Works closely with SMS Team stakeholders to align event objectives with broader demand-generation strategies.
• Collaborates with the SMS Marketing Director to ensure alignment with business strategy and with Creative team to ensure high-quality and cohesive messaging and branding across all events.
• Effectively communicates and collaborates with Leadership and cross-functional teams to understand objectives, audience, and desired outcomes in the development of event programs to maximize investments and results.
• Responsible for all pre-event strategy, planning, and end-to-end execution of events, including emphasis on post-event follow-up with SFDC and Sales Enablement Team.
• Manage all phases of the event lifecycle including sourcing, contracting, registration, logistics, product shipment logistics, project management, onsite implementation, and budgeting.
• Collaborates and negotiates with conference organizers to secure the most appropriate event space, associated speaking programs, and other potential opportunities for event promotion.
• Manages event budget and is responsible for budget tracking and invoicing.
• As needed, researches event locations and evaluates/negotiates options.
• Supports and enhances thought leadership approach to events and company programs, including KOL engagements.
• Supports planning and logistics for corporate events as needed.
• Responsible for on-demand printing needs, including ordering and maintenance of event materials and giveaways. Maintains event inventory related to booth assets and technology tools.

Requirements

• Bachelor’s degree in Business Administration, Hospitality Management, Communications, or Marketing.
• Exceptional organizational skills and attention to detail with the ability to manage multiple projects in multiple geographies simultaneously.
• Process-oriented with a willingness and desire to leverage project management tools in the planning and execution of events.
• 5-10 years of event management experience in life sciences preferred with responsibility for large tradeshows and company events.
• Must take ownership of and drive the development and execution of events, ensuring events run seamlessly on time, budget, on brand and leaving a lasting impact on all involved.
• Experience negotiating and reviewing contracts.
• Strong communication and networking skills and a service-oriented approach.
• Familiarity with event management software and lead retrieval technology.
• Results-driven orientation: Analytical skills to evaluate results and optimize for the future.