Senior Events Manager, EMEA (12-14 month Fixed-Term Contract)

Responsibilities

• Own the EMEA Events & Field Marketing Strategy — Partner with Sales and Marketing leadership to set the roadmap: goals, channels, and tactics that drive pipeline and revenue.
• Drive Pipeline Generation & Acceleration — Own measurable pipeline and revenue outcomes from every event, designing for real buying-committee engagement, not just attendance.
• Own the EMEA Events Calendar — Build and maintain the regional calendar across virtual events, roundtables, summits, conferences, trade shows, and owned events, prioritising investment by pipeline impact and account coverage.
• Lead End-to-End Event Execution — Plan and deliver across the full mix, managing vendors, technology, budget, cross-functional partners, and on-site activation, with consistent brand and customer experience throughout.
• Build Customer & Prospect Love — Design experiences that bring customers and prospects into BetterUp's story, deepening relationships beyond lead generation.
• Manage Vendor & Budget Relationships — Own the EMEA events budget and vendor ecosystem, negotiating contracts and ensuring strong ROI.
• Report on Programme Performance — Independently pull and analyse Salesforce and event data to demonstrate impact and guide where to double down or cut.

Requirements

• 8+ years of events or field marketing experience in the B2B technology sector, ideally SaaS
• Proven experience designing and leading EMEA-wide field marketing and events strategy in partnership with sales and marketing leadership
• Deep experience with large enterprise buyers, ideally within HR and Talent
• Demonstrated strategies for engaging senior stakeholders and C-level executives, both internally with leadership and externally with customer/prospect decision-makers, through tailored event experiences (e.g., executive roundtables, VIP summit tracks, curated 1:1 moments)
• Track record of driving measurable pipeline and revenue outcomes from events, with the ability to independently pull and interpret Salesforce reporting to inform strategy
• Extensive experience organising and executing both digital and in-person events (trade shows, conferences, executive roundtables, summits, owned-and-operated events)
• Proven ownership of a significant enterprise events budget and vendor ecosystem, including contract negotiation
• Comfort operating in a fast-paced, evolving environment, with the judgement to prioritise and re-prioritise as business needs shift
• - Exceptional communication and influencing skills — able to build coalition and drive alignment across Sales and Marketing leadership without formal authority
• Willingness to travel for on-site and live events across the EMEA region
• Drives functional strategy for AI adoption, identifying transformational opportunities that create competitive advantage in field marketing and events
• Transforms core business processes through strategic AI integration (e.g., AI-powered attendee personalisation, marketing automation, event ROI analytics)

Nice to have

• Experience marketing to HR, Talent, or People leaders specifically
• Experience in executing high-frequency bespoke events for an executive audience
• Familiarity with marketing automation and event technology platforms (e.g., HubSpot, Salesforce, Airtable)
• Background in a high-growth SaaS or coaching/wellbeing technology environment
• Established network of EMEA venue, production, and event vendor relationships
• Comfort building and presenting clear, data-driven reporting on programme performance to senior stakeholders
• A highly collaborative style, with a track record of working seamlessly across teams within Marketing (Brand, Content, Demand Gen, Product Marketing) to deliver cohesive programmes

Benefits

• Annual leave: Flexible time off - with a guideline of 25 days of annual leave + 8 UK public holidays.
• Pension: Generous Employer pension contribution.
• Healthcare: Private Medical Insurance Option
• Wellbeing: Access to BetterUp coaching for you and a friend/family member.
• Flexible working: Hybrid work, with 2 days minimum in office (or 8 days per month.)
• Free Lunch: Available in office Tuesday and Thursdays along with daily plentiful snacks and beverages
• Extra leave days: 4 Inner Work Days, 5 Volunteer Days, plus Summer & Winter company shutdowns.
• Charity: Year-round charitable donation on your behalf.