The Senior Trade & Industry Events Manager will oversee Square's trade show and industry event program across retail and food & beverage sectors. This role sits within the Square Events Team and will own tentpole tradeshow and industry event strategy to generate qualified leads, build seller relationships, and effectively showcase Square's solutions. You'll lead Square's presence at major industry events such as the National Restaurant Association, Bar & Restaurant Expo, and World of Coffee.

Responsibilities

Lead end-to-end planning and execution of Square's Tier 1 trade show activations, from booth design and production to on-site logistics and staffing
Partner with the Trade Show Event Manager to develop and execute Square's annual trade show strategy, including event selection, budget management, ROI tracking, and strategic recommendations for future investments
Work with key industry partners to create and negotiate strategic experiential sponsorships that drive brand awareness and consideration
Identify and evaluate new event opportunities to expand Square's presence in key verticals
Partner with sales teams to implement effective lead capture processes and ensure proper follow-up
Collaborate cross-functionally with creative, product, sales, and partnership teams to develop compelling experiences and ensure alignment on messaging and product demonstrations
Manage vendor relationships including agencies, warehousing partners, booth fabricators, AV providers, and various event contractors
Create and maintain processes for inventory management, shipping logistics, booth asset maintenance, and documentation of booth specifications and vendor contacts
Travel to key trade shows and industry events (up to 25% travel required)

Requirements

8+ years of experience in trade show management, event marketing, or experiential marketing
Proven track record of managing large-scale trade show programs, including booth design, production, and logistics
Strong project management skills with ability to manage multiple large-scale events on concurrent timelines
Demonstrated success in generating and tracking qualified leads from trade show activities
Experience managing budgets of $500k-$1M per event
Strong vendor management and negotiation skills with existing relationships with event contractors
Excellent communication and stakeholder management skills, with ability to articulate event ROI to leadership
Ability to travel up to 25% of the time

Nice to have

Background in retail or food & beverage industries preferred
Experience in national field event programs preferred

Benefits

Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.