Sugarloaf Events Coordinator

The Event Coordinator is a key member of the Sugarloaf Events team, responsible for the planning, coordination, and execution of resort events and on-mountain activations. This role works closely with departments across the resort to deliver exceptional guest experiences through seamless event operations, entertainment programming, and logistical coordination. The Event Coordinator supports signature festivals, concerts, races, community events, seasonal celebrations, and other resort programming from initial planning through post-event wrap-up.

Responsibilities

• Support the Events Manager in planning, logistics, and execution of all resort events, including signature events, community programming, partner activations, competitions, and seasonal celebrations
• Develop and maintain detailed event timelines, run-of-show documents, and logistics checklists
• Coordinate with internal departments — including F&B, Mountain Operations, Guest Services, Lodging, and Retail — to ensure event needs are identified and met
• Manage vendor relationships and on-site logistics including equipment, staging, signage, and staffing needs
• Recruit, schedule, train, and manage event volunteers; maintain volunteer database
• Serve as the on-site lead during events, managing day-of execution and troubleshooting in real time
• Assist with booking musicians, DJs, performers, speakers, and other entertainment for resort events
• Develop and distribute artist itineraries, schedules, and production information
• Act as the primary on-site contact for performers and entertainment partners
• Coordinate with production vendors regarding staging, sound, lighting, and technical requirements
• Ensure entertainment contracts and hospitality requirements are fulfilled
• Serve as the primary point of contact for guest inquiries related to events and programming
• Support sponsor and partner activations, ensuring contractual deliverables are met on-site and in promotional materials
• Represent Sugarloaf Mountain Resort as a positive brand ambassador with community partners, sponsors, and guests

Requirements

• 1–3 years of experience in event coordination, event marketing, or a closely related role
• Strong organizational skills with the ability to manage multiple concurrent projects under deadline
• Excellent written and verbal communication skills
• Proficiency in Microsoft Office/365; comfort with digital tools and event management software
• Ability to work flexible hours including evenings and weekends during peak event periods
• Ability to work outdoors and on-mountain in winter conditions

Nice to have

• Experience working in a resort, hospitality, outdoor recreation, or tourism environment
• Bachelor's or Associate's degree in Event Management, Business Management, Hospitality, Communications, or a related field
• Familiarity with event platforms such as EventBrite, RunSignUp as well as our CRM systems SalesForce and Springer Miller.
• Passion for the mountain lifestyle and genuine enthusiasm for the Sugarloaf community

Benefits

• Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Eligible for medical/dental/vision insurances and 401K benefits
• Discounts at resort F&B and retail locations, discounted ski/snowboard lessons and rentals
• Access to Nordic trails at our Outdoor Center location
• Access to mid-week golf rounds at our nationally ranked course
• Full-time year-round team members are also eligible to earn paid time off