Back to jobs
Logo of Budderfly
Budderfly
Actively hiring

Field Marketing and Events Manager

Workplace
Remote
Commitment
Full-time
Seniority
Mid-Level
Salary
$85,000-105,000/yr
Posted

The Field Marketing and Events Manager will be responsible for the promotion, coordination, execution, and detailed follow-up analyses of in-person and virtual events that drive revenue and successful results. This role involves developing and executing event strategies to attract target audiences, working closely with the Director of Events and Marketing/Sales teams, and managing event logistics, budgets, and lead follow-up. The manager will analyze event data to influence future marketing strategies and report on event results to internal teams and management.

Responsibilities

  • Researches the target audience and industries, recommends specific events to reach that audience, and evaluates the effectiveness of participation.
  • Develop and execute pre-event targeting and priming activities, social events, etc.
  • Work closely with the Director of Events to build a corporate lead event program to specific target VIP audiences across the US
  • Work closely with the Marketing and Sales teams to plan and execute strategic corporate lead events, webinars, and tradeshow sponsorships
  • Coordinate and manage the promotion of events while managing event logistics including budgets
  • Manage lead imports, follow-up and reporting on qualified pipeline tracked to revenue
  • Partner with and manage external vendors and third-party event sponsorship opportunities based on market reach and audience relevance
  • Oversee the logistics and budget for each event/campaign including detailed timelines, project deadlines, promotion, ordering and shipping assets and swag, and pre-and post-event communications (internal and external)
  • Analyze event data to influence future marketing strategies through HubSpot. Continuous follow up and reporting on event results to internal team and management.

Requirements

  • At least 3-5 years of experience in marketing roles; specializing in events.
  • Have managed most aspects of at least 20 - 30 events per year, corporate lead in-person with most or all responsibility and ownership.
  • Data analytics experience via HubSpot Marketing; HubSpot Marketing expert certification preferred
  • Have managed and run webinars from concept to marketing, to production, to post
  • Be comfortable speaking confidently with partners, customers, and leads
  • Be a self-starter, with an entrepreneurial spirit
  • Strategic mindset and desire to grow as an event and/or marketing professional
  • Strong organizational skills, attention to detail, and time management skills
  • Excellent written and verbal communication skills
  • Ability to work independently and as part of a team in a fast-paced environment

Benefits

  • Environment for an entrepreneurial-minded person
  • Full benefits package including medical, dental, vision, 401k, life, and disability insurance
  • Fun, diverse coworkers
  • Being part of a team and culture that is making a difference on the climate.
  • Career advancement opportunities in a fast-growing, supportive company environment
  • Competitive pay
  • Full benefits package including medical, dental, vison, 401K, life insurance, and disability insurance
  • Opportunity to work as part of a team that values its members and works together to achieve positive change.