The Events and Activation Manager leads the company's internal and external event ecosystem to cultivate employee culture, strengthen global brand affinity, and drive engagement across snowboarding and marketing initiatives. Reporting through Marketing, the role oversees strategic planning, execution, and measurement of global event activations in close partnership with regional marketing teams, Merchandising, and Executive Leadership. The position is split between external brand, consumer, and rider-community events, internal and corporate culture events, and strategy, management and operations work including budgets, KPIs and a unified global event calendar.

Responsibilities

Lead end-to-end planning and execution of global brand, consumer, and rider-community events aligned with marketing campaign calendars.
Partner with regional marketing leads to localize global event frameworks across North America, Europe, Asia-Pacific, and China.
Manage vendor relationships, external agencies, event production partners, and site logistics to ensure seamless execution and premium brand presentation.
Integrate Burton’s purpose and community initiatives into external event touchpoints.
Deliver high-touch VIP, rider, and key stakeholder experiences that build long-term brand equity and partnership value.
Partner with retail teams to deliver events at our owned stores and wholesale accounts.
Design and execute internal event programs that celebrate Burton's culture, heritage, and values while supporting employee well-being.
Collaborate with HR and Executive Leadership on company-wide meetings, culture celebrations, and internal milestone events.
Partner with Merchandising teams to produce high-impact internal activations that support the Go-To-Market process.
Develop and maintain a unified global event strategy, annual master calendar, and regional toolkits/templates.
Establish event KPIs, track operational metrics, and measure post-event ROI to inform future strategy.
Manage global event budgets, ensuring strict fiscal discipline, vendor negotiation efficiency, and proper resource allocation.

Requirements

Bachelor’s degree or equivalent combination of education experience is required. A focus in business, marketing, hospitality, event production or communication is encouraged.
Management positions require 4 – 6 years of event management experience.
True expertise in market value for event, negotiation tactics with agencies and contractors, and the highest-level grasp of all that is going on in snowboarding and outdoor space.
Finger on the pulse of snowboarding and outdoor space: candidate must be an expert in knowing event properties in the snowboarding and outdoor space.
Experience with M3, Adobe Suite, and Microsoft Applications is a must.
This position requires approximately 25% travel, including overnight and international trips. Must be available to work extended hours during events, including weekends and holidays.
This position requires prior work experience in Snowboarding/Outdoor industry.