We are seeking an experienced and dynamic Marketing Event Planner to lead the development and execution of events designed to generate qualified sales leads and strengthen our brand visibility. This role is responsible for creating memorable experiences that showcase the lifestyle and value of our community to prospective residents, their families, and referral partners. The ideal candidate combines creativity and strategic thinking with strong organizational skills and a results-driven mindset. The role is part of the Sales and Marketing team and reports directly to the Executive Director.

Responsibilities

Plan and execute marketing-focused events, both intimate and larger-scale gatherings, designed to reach various target audiences, to drive interest and lead volume to the community.
Partner with the Sales and Marketing team to ensure events are strategically designed to drive inquiries, increase tour traffic, and improve conversion rates.
Build and maintain relationships with local organizations, referral sources, influencers, and media to enhance the reach and effectiveness of events.
Create and manage an annual event calendar aligned with sales goals, seasonal trends, and market demands.
Promote events through print and digital channels, collaborating with the marketing team to design and distribute promotional materials.
Develop and manage event budgets to achieve cost-effective and high-impact results.
Track event performance using KPIs such as attendance, lead generation, follow-up conversions, and ROI.
Support tours and on-site prospect visits with hospitality touchpoints that reinforce the brand experience.
Represent the community at external events, expos, and senior-focused gatherings to further promote awareness.
Adhere to sales and marketing budget and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs, working with community, regional, and corporate teams.

Benefits

Health, Dental, Vision, and Life Insurance.
401K with company match.
Paid Vacation, Holidays, and Sick Leave.
Early access to paycheck (pay on demand).
Employee Assistance Program.
Generous Employee Referral Program and more.