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Carmen's Group
Actively hiring

Partnerships & Special Events Manager

Workplace
On-site
Commitment
Full-time
Seniority
Mid-Level
Salary
CA$55,000-65,000/yr
Posted
Location
Hamilton, Canada

As the Partnerships & Special Events Manager at Carmens Group, you will lead the development of strategic partnerships and sponsorship opportunities, grow the preferred vendor program, and produce signature events that generate revenue and strengthen the brand. You will collaborate with sales teams to maximize referrals, manage vendor relationships, and oversee event planning from concept through execution, including budgeting, ticket sales, and post-event analysis. This role is central to driving measurable business results and creating memorable guest experiences across multiple venues.

Responsibilities

  • Develop and grow Carmens Group's Preferred Partner Program across multiple venues.
  • Recruit and manage strategic vendor relationships including entertainment, décor, photography, DJs, and more.
  • Create partnership packages, pricing models, sponsorship opportunities and value-added programs.
  • Collaborate with our Sales teams to maximize referrals and revenue opportunities.
  • Own the planning and execution of Carmens Group-produced events such as:
  • New Year's Eve celebrations
  • Mother's Day Brunches
  • Seasonal activations
  • Community events
  • New event concepts from idea through execution
  • Oversee budgets, vendor coordination, ticket sales strategies, marketing collaboration, operational planning and post-event analysis for internal events.
  • Identify new corporate sponsors and community partners.
  • Create sponsorship packages and activation opportunities.
  • Manage sponsor relationships from proposal through fulfillment.
  • Deliver measurable value that encourages long-term renewals.

Requirements

  • 3-5+ years of experience in partnerships, sponsorships, sales, hospitality, events, business development or vendor management
  • Strong negotiation and relationship-building skills
  • Experience managing multiple projects simultaneously
  • Excellent organizational and communication abilities
  • A passion for creating memorable guest experiences
  • Experience in hospitality, weddings, tourism, entertainment or events is considered an asset

Nice to have

  • Experience creating new revenue streams or growing partnership programs will make you stand out.

Benefits

  • Performance-based incentive plan
  • Comprehensive benefits package
  • Paid vacation and emergency days
  • RRSP matching program
  • Professional development opportunities
  • Employee dining and venue discounts
  • A collaborative and entrepreneurial culture
  • The opportunity to make a visible impact across multiple brands