Cluster Director of Event Sales

This role leads the commercial strategy across NeueHouse Madison Square, The Mallory, and Aperture, driving venue sales, membership growth, and revenue targets. The Director of Sales will partner with marketing and revenue teams to develop go-to-market strategies, manage a sales team, and build relationships with key partners to maximize the performance of these lifestyle and hospitality destinations.

Responsibilities

• Deliver multi-million dollar revenue targets by deploying sales, marketing and pricing strategies based on market demand and seasonality.
• Partner with Revenue Management, Centralized Sales and Brand Marketing to align regional campaigns, drive profitable demand across products and maximize client experience.
• Dynamically inform product design and service delivery based on client and member feedback
• Sales presence should be engaging, approachable and build instant rapport to coach, mentor, and provide feedback to team of 4-6 sales professionals
• Grow revenue and opportunities through local relationship management, channel partners, strategic accounts and local insights
• Build and grow relationships with key market partners, area hotels, other large scale venues, broker agencies, event production companies and Association Management firms
• Know your competition and successfully articulate the NeuHouse story and how we differentiate
• Partner with Operational leadership to best support the client experience and maximize revenue generating opportunities and work cross functionally
• Assess current team processes and procedures, identify opportunities for improvement, and implement them
• Support Marketing Manager to deliver highly targeted local outreach, campaigns and content; curate culturally relevant productions/community partnerships; maximize owned channels including email, social media, sales enablement collateral and on-site screens/signage; and build a pipeline of events that include branching into off-peak periods.
• Work closely with SVP Brand Marketing to maximize centralized resources supporting NeueHouse, including digital marketing, a shared PR agency across our 3 new NYC cultural venues, and shared graphic design and cultural marketing support.
• Partner with the Director of Membership to support initiatives designed to engage members and create a one-of-a-kind community and member experience. Develop and maintain accurate forecasts for upcoming months to guide operational strategy and inform resource allocation.

Requirements

• 7+ years of sales experience, with at least 5 years leading high-performing Sales teams in high-volume hospitality or meeting and events sectors.
• Deep understanding of revenue analytics and the ability to articulate the NeueHouse story to differentiate us in the market.
• Proven success managing teams through intense collaboration between sales, marketing and revenue leadership.
• Established network within the New York City meetings, events and hospitality industry with experience cultivating relationships with corporate, agency and event planning clients.
• Experience with CRM platforms and sales reporting tools, using data and forecasting to drive pipeline health and business decisions.
• Ability to thrive in a fast-paced, entrepreneurial environment while balancing strategic planning with hands-on leadership.

Benefits

• Health & Wellness: Day-one health coverage for you and your family, 24/7 virtual care, emotional well-being support, and fertility & family planning benefits. Because your well-being matters, inside and outside of work.
• Time Off & Balance: Generous PTO, your birthday off (because, of course!), paid parental leave, and a year-end holiday closure to recharge.
• Financial Growth: 401K with company match and support for education, courses, and certifications. We invest in you so you can grow personally and professionally.
• Development & Recognition: Ongoing career growth opportunities plus recognition programs to celebrate milestones.
• Community & Impact: Volunteer and give-back opportunities, and the chance to make a real impact in the work you do.