Event Sales Director- Live Events

This is a senior sales leadership role responsible for launching and growing a new West End events venue in London. The Director will drive revenue by prospecting and closing high-value corporate and social events, including galas, receptions, and brand experiences. The role involves building market presence, managing the full sales cycle, and cultivating long-term client partnerships.

Responsibilities

• Proactive Market Expansion: Actively discover and engage new corporate, social, and referral partners. This role is responsible for driving business through aggressive prospecting, networking, and a deep understanding of the London market.
• Expert Funnel Management: Own the end-to-end sales process for all opportunities, from initial inquiry to final contract. This position is responsible for efficiently managing a diverse pipeline of corporate meetings, social gatherings, and everything in between.
• Client Ownership: Cultivate and grow relationships with both current and prospective clients. The goal is to make a meaningful, lasting connection that secures long-term partnerships, not just a single booking.
• Strategic & Creative Solutions: Generate, negotiate, and close agreements that meet client specifications while adhering to internal revenue goals. This includes exercising creativity in designing solutions for high-touch social catering events, such as galas, receptions, and brand experiences, and adapting our offerings to meet the unique needs of that market, such as evening programming.
• Market Intelligence: Maintain a thorough knowledge of the competitive landscape. This role serves as our eyes and ears, leveraging insights from trade shows and informational sessions to gain a competitive edge.
• Revenue Accountability: Be accountable for achieving and exceeding monthly, quarterly, and annual revenue goals. The success of this role directly impacts the company’s growth.

Requirements

• 5+ years of high-volume social & corporate event sales experience in the London market.
• A robust and proven network of industry relationships across the London events market including third-party planners, production companies, event agencies, and key referral partners, with a demonstrated ability to leverage these connections to drive new business opportunities.
• Proven track record of exceeding revenue goals with a focus on both corporate and social catering.
• Strategic mindset and strong business acumen to identify, qualify, and close high-value business.
• Exceptional relationship-building skills and a passion for client-facing work.
• A deep knowledge of food and beverage compositions and current social event trends.
• Experience with contract management and an understanding of operational challenges.
• Computer literate in standard sales and hospitality systems (e.g., Google, Hubspot, CRM’s).
• Growth company DNA: a genuine passion for building, scaling, and adapting to ever-changing environments.
• Alignment with our core values: genuine, relentless, integrity, and teamwork (GRIT).

Benefits

• Private medical insurance
• Subsidised eye care
• Subsidised fitness membership
• Employee Assistance Program: well-being support and personal advice programme
• 25 days annual leave plus bank holidays, and company sick pay
• Bonus scheme
• Interest-free loan for rail season tickets & further education
• Subsidised bicycle purchase through Cycle to Work scheme
• Continuous professional and personal development support
• Employee recognition and reward programs to mark achievements and milestones
• Opportunities to volunteer, donate, and participate in community give-back initiatives
• The opportunity to have a significant impact on your team and the business in the work that you do