Event Associate - North America

This role supports the strategic planning, coordination, and execution of Dandy's North America trade show program. The Event Associate will manage end-to-end logistics for 30+ events annually, including booth setup, staff travel, and post-event lead follow-up. They will also coordinate pre- and post-show marketing campaigns, track expenses, and build centralized event playbooks. The position requires travel once per month, including weekends.

Responsibilities

• Manage and execute trade show logistics, including securing opportunities, coordinating shipments, arranging booth setup, and staff travel for 30+ events a year.
• Lead and coordinate Pre-Event Kick-Off Calls with the onsite teams to train and prepare for a successful in-person selling experience.
• Own the post-event lead lifecycle, including timely data entry, assigning leads to Sales, and ensuring immediate post-show follow-up.
• Coordinate pre- and post-show email marketing campaigns in partnership with the Growth Marketing team to drive booth traffic and nurture leads.
• Oversee day-to-day operations during trade shows, ensuring all activities run according to schedule.
• Track and reconcile event expenses to ensure trade shows stay within their allocated budgets.
• Recommend trade show and sponsorship opportunities based on budget and schedule availability.
• Build and maintain a centralized event playbook, standard operating procedures (SOPs), and packing lists to streamline planning for future events.
• Travel to conferences for onsite execution and support.
• Track and analyze trade show performance to shape future planning in partnership with the Event Manager.
• Work closely with Marketing and Sales to achieve benchmarked ROI metrics.

Requirements

• 1+ years of experience in B2B event marketing
• Exceptional project management skills - highly organized, detail focused and results-driven with the ability to thrive while working on multiple projects at once
• Strong interpersonal skills with the ability to build relationships both internally and externally
• Excellent written and oral communication skills
• Overall track record of professional and academic success

Nice to have

• Experience with Salesforce preferred
• Outstanding professional references to share
• Experience in B2B high growth tech company environment
• Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work

Benefits

• For full-time positions, Dandy offers a wide range of best-in-class, comprehensive, and inclusive benefits tailored to each country where we operate. Our local benefits packages typically include healthcare, dental, mental health support, parental planning resources, retirement savings options, and generous paid time off—ensuring our team members are supported no matter where they live and work.