Manager, Game Day Promotions & Programming (57463)

The Manager, Game Day Promotions & Programming is responsible for creating the fun and building the vibe at Fifth Third Park for Hub City Spartanburgers games and other events. This includes planning and executing in-game entertainment, such as mascots, music, on-field promotions, giveaways, and managing non-sponsored game elements. The role collaborates with all departments, including sales and marketing, to ensure the Burger Ball experience creates smiles, memories, and fun for everyone.

Responsibilities

• Think creatively to develop a “show” around the baseball that is FUN, engaging and unique each and every game.
• Build, train, maintain and motive a team of entertainers, including emcees, on-field hosts, DJ/musicians, characters, that help create and execute the “show”.
• Manage live entertainment at and around Fifth Third Park on game days, including the front gate band and any other entertainers present.
• Work closely with Group Sales staff to develop theme nights and special events that generate group sales opportunities.
• Build and maintain a budget that accounts for giveaways, fireworks, celebrity appearances, drone shows, unique activations, etc.
• Work directly with vendors that supply giveaway items to buy, schedule and execute successful giveaway nights that drive ticket sales and attendance.
• Proactively research trends, best practices, and emerging technologies to stay on the forefront of promotions and new products in the industry.
• Oversee promotional calendar creation and maintenance and ensure that access to current calendar is available to appropriate parties.
• Develop plan for theme nights including pregame, in-game, and postgame elements of the event and character appearances with the intent to secure sponsors and drive ticket sales.
• Coordinate logistics for game day appearances/entertainment including but not limited to contracting entertainers, set up and take down.
• Coordinate promotions/products/games/events with Manager, Corporate Partnerships to ensure all contracts, including MiLB contracts, are executed and satisfied.
• Manage execution of promotions, both sponsored and non-sponsored, as needed.
• Ensure event scripts are fun and interesting and that they meet team and sponsor goals.
• Make calls and coordinate with outside organizations related to table displays or other opportunities to participate and execute on games/events/theme nights.
• Procure items needed to execute sponsored promotions – primarily giveaways but also supplies to be used in promotions – ensuring all deadlines related to marketing and game dates are met.
• Partner with Ticket Sales leaders to support the creation of Fan Experience Packages for Field of Dreams, National Anthem and other pre/in game performances that drive group sales.
• Oversee scheduling of national anthem singers and assist with necessary add-on sales.
• Work directly with the Marketing department to plan, coordinate and evaluate marketing plans for sponsored promotions and theme nights.
• Clearly communicate all elements of promotions/products/theme nights to staff, customers and public with the goal of increasing attendance at Spartanburgers events.
• Assist, as needed, with video shoots/appearances with Spartanburgers players, mascots, and staff for the purpose of promoting ticket and sponsorship sales.
• Hire, train, schedule and motivate the Burger Bunch, which is the in park entertainment team that helps execute on-field games, hype up the crowd and create lasting memories for fans.
• Coordinate assigned staffing of games/events, and supervise assigned gameday staff.
• Maintain select software systems related to game and event operations.
• Other duties as assigned.

Requirements

• 1+ years of experience producing/directing live shows or sporting events
• Attention to detail
• Passion for Sports and Entertainment
• Ability to lead, direct and motivate different personalities and people
• Ability to prioritize, multi-task, and work on short notice
• Ability and willingness to work varied and long hours including nights, weekends, and holidays
• Excellent interpersonal skills - must work well with others at all levels of organization
• Ability to prioritize and manage multiple projects

Nice to have

• Familiarity with baseball preferred