Marketing Events Specialist, AI Workflows

DNAnexus is seeking a Marketing Events Specialist to help plan, coordinate, and execute events and webinars that drive pipeline growth. This hands-on, execution-focused role involves managing event timelines, budgets, vendor communications, and logistics for conferences and field events, as well as producing webinars end to end. The specialist will also ensure lead capture and handoff to sales, and use AI tools to draft copy and speed up reporting. The role supports a small, high-output marketing team where speed and follow-through are key.

Responsibilities

• Campaign coordination: Build and manage event timelines, budgets, vendor communications, speaker and presenter logistics, and internal and external briefs across a full calendar of conferences, field events, and webinars.
• Onsite and virtual event production: Manage logistics for tradeshows and field events, including booth setup, shipping, staffing schedules, signage, promo items, and onsite troubleshooting. Represent DNAnexus onsite at events.
• Webinar production: Own webinar programs end to end — platform setup, speaker coordination, run-of-show, promotion, moderation, and post-event follow-up.
• Lead capture and handoff: Set up and QA lead capture at every event and webinar (badge scanners, forms, chat-to-lead workflows). Ensure leads are tagged correctly and pushed into the CRM within hours of an event closing.
• Strategic comms alignment: Help identify target events and related speaking opportunities, flag upcoming submission deadlines, and support drafts of abstracts.
• AI-assisted execution: Use AI tools to draft event copy, briefs, and follow-up emails, summarize post-event notes, and speed up reporting.

Requirements

• 3-5 years of experience in event marketing, campaign coordination, or a related marketing role. Agency, in-house, project management, or a demanding internship counts.
• Daily, practical use of AI tools (ChatGPT, Claude, or similar) for writing, research, or workflow tasks. You can describe exactly how you use them.
• Experience with a webinar platform (Zoom Webinar, ON24, WorkCast, or similar) and a marketing automation or CRM system (HubSpot, Marketo, Salesforce, or similar).
• Comfort with ambiguity and tight timelines. You can take a rough ask and turn it into a plan without needing every detail spelled out.
• Cross-functional influence. You drive alignment across marketing, sales, customer success, product, and solutions experts through clarity and credibility.
• Strong written and verbal communication. You can write a clear brief, a clean recap email, or event copy without heavy editing, and you have excellent presentation skills.
• Willingness and ability to travel up to 50% of the time, including some evenings and weekends around event dates.

Nice to have

• Experience in life sciences, biotech, genomics, or a related technical industry.
• Familiarity with project management tools (Asana, Monday, Basecamp, or similar).
• Familiarity with no-code automation tools (Zapier, Make, or similar).
• Basic experience with design tools (Canva, Figma) or AI image/video generation tools for event assets.

Benefits

• The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, flexible paid time off, 12 weeks of paid parental leave, and paid national holidays.