Wedding and Events Sales Manager

Responsibilities

• You are the face of the Dr Delphinium wedding and events experience. From the first consultation to the final follow-up, you build trust, uncover the client’s vision, and turn ideas into beautifully designed celebrations.
• Be the trusted creative partner for clients, wedding planners, venues, and event professionals—listening carefully, asking thoughtful questions, and translating their vision into memorable event experiences.
• Meet with clients onsite and offsite to understand their event vision, aesthetic, priorities, and budget.
• Create inspiring, personalized proposals that showcase the possibilities of Dr Delphinium's floral and event design.
• Deliver proposals and contracts within 48 hours, keeping clients engaged and excited throughout the sales process.
• Own the client relationship from initial consultation through event completion, ensuring a seamless and elevated experience at every touchpoint.
• Consistently achieve sales and profitability goals while delivering solutions that are right for the client and the business.
• Process deposits and payments accurately and in accordance with company policies.
• Respond to client questions and concerns with urgency, professionalism, and genuine care—turning challenges into opportunities to build trust.
• Follow up after events to gather feedback, celebrate the experience, and strengthen long-term client relationships.
• Cultivate meaningful relationships with wedding planners, venues, vendors, and other industry professionals to expand our network and generate new opportunities.
• Stay ahead of emerging wedding, floral, fashion, and event trends and bring fresh ideas and inspiration to our clients and team.
• Represent Dr Delphinium with Connection, Celebration, Ownership, Drive, Integrity, and Creativity in every client and industry interaction.
• Deliver a level of service that makes clients feel heard, valued, inspired, and confident that they chose the right partner for their celebration.
• Great events don't happen by accident. This role connects the creative vision sold to the client with the people, products, timelines, and details required to bring it beautifully to life.
• Own the details. Develop accurate product request sheets and coordinate with the Buyer/General Manager to ensure all products and materials are ordered and available when needed.
• Translate sold concepts into clear, detailed floral production sheets for the Event Coordinator and production team.
• Partner closely with the Event Coordinator to review event details, production requirements, timelines, quantities, and special considerations.
• Collaborate across departments to ensure everyone involved in an event understands the vision, expectations, responsibilities, and deadlines.
• Participate in onsite setup and event coordination when needed, ensuring the finished product reflects what was promised and sold.
• Anticipate potential challenges before they become problems and take ownership of finding solutions.
• Partner with the Marketing Manager to develop and execute strategies that increase wedding and event awareness, leads, and sales.
• Equip and empower Sales Associates with the knowledge, resources, product information, and tools they need to confidently serve clients and resolve questions.
• Coach, develop, recognize, and hold team members accountable for performance and client service.
• Provide timely feedback and address performance concerns, including formal corrective action when necessary.
• Lead weekly team meetings focused on upcoming events, priorities, challenges, sales opportunities, and operational needs.
• Conduct monthly departmental meetings that create alignment, accountability, engagement, and forward momentum.
• Foster a positive, collaborative, high-performing team culture where people feel supported, challenged, and inspired to do their best work.
• Communicate proactively and professionally with all levels of employees, clients, vendors, planners, and industry partners.
• Be willing to jump in wherever needed to help the team and ensure an exceptional client and event experience.
• Maintain a polished, professional appearance that reflects the Dr Delphinium brand and the elevated experience we provide.