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Factorial
Actively hiring
B2B Events Manager · Portuguese Market
- Workplace
- On-site
- Commitment
- Full-time
- Seniority
- Junior
- Posted
Location
Barcelona, Spain
Buscamos un Demand Generation Specialist para el mercado portugués que diseñe y ejecute una estrategia de eventos B2B (presenciales y online) para generar demanda y nutrir leads en pymes y empresas de tamaño medio en Portugal. El rol colabora con ventas y operaciones de crecimiento, gestiona presupuestos y analiza el rendimiento de los eventos para optimizar resultados y contribuir al embudo de marketing.
Responsibilities
- Develop and implement a comprehensive Portuguese marketing events strategy. This includes identifying and prioritizing events, managing budgets, allocating resources, negotiating contracts, and executing a diverse program of activities such as trade shows, exhibitions, seminars, webinars, and conferences.
- Review and provide feedback on event marketing materials to ensure alignment with corporate guidelines, including booth graphics, messaging, and branding.
- Align event marketing efforts with sales objectives, ensuring effective sales follow-up to drive revenue growth.
- Analyze lead data from events to evaluate the effectiveness of lead generation strategies and prepare reports on lead quality and conversion rates. Use these insights to optimize future event planning and execution.
Requirements
- At least 2 years of experience working in demand generation , with a proven track record of planning and executing a wide range of B2B events, both online and in person.
- Excellent communication, organizational, and project management skills, with the ability to prioritize tasks and manage multiple deadlines effectively.
- A proactive problem-solver who thrives under pressure and can handle multiple projects simultaneously without compromising on quality.
- Strong written and verbal English communication skills, with at least a B2 level proficiency, as all marketing communications will be conducted in English.
Nice to have
- Interest in and experience with the B2B technology industry.
- Customer service experience with a solution-oriented approach.
- Familiarity with HubSpot or similar CRM platforms.
- Outstanding interpersonal skills, fostering collaboration and building positive relationships with both team members and external stakeholders.