Trade Marketing & Events Manager

We are seeking a highly motivated Trade and Event Marketing Manager to lead regional trade activations and event strategies across the Other APAC region (ANZ, South Korea, ASEAN, and India). Reporting directly to the Sales Director, you will be the driving force behind our on-the-ground presence, managing everything from local hobby shop initiatives (like RIP nights) to massive franchise collaborations (such as the NFL Melbourne game, F1 Singapore race, and NBA House). The role involves spearheading event and trade execution, stakeholder management, budget management, community and partner engagement, market analysis and reporting, and ensuring brand compliance.

Responsibilities

• Event & Trade Execution: Spearhead the planning, coordination, and execution of regional trade activities (e.g., RIP nights, in-store trade days, and retail displays) and major events (e.g., Sports Card Shows and franchise collaborations).
• Stakeholder Management: Act as the primary liaison between local direct hobby shops, event organizers, external vendors, and internal brand teams to ensure seamless delivery of all marketing initiatives.
• Budget Management: Develop, manage, and evaluate the regional marketing budget. Ensure optimal allocation of resources to maximize Return on Investment (ROI) across all trade and event activations.
• Community & Partner Engagement: Partner closely with the Sales Manager to elevate the experience for both B2B business partners and end-collectors. Drive initiatives that foster brand loyalty, stimulate market growth, and strengthen community bonding within the hobby.
• Market Analysis & Reporting: Consolidate, analyze, and summarize marketing reports submitted by direct hobby shops and distributors. Extract actionable insights on market trends to fine-tune future marketing strategies and optimize stock allocation investments.
• Brand Compliance: Ensure all local and regional activations strictly adhere to global Fanatics Collectibles brand guidelines and licensing agreements.

Requirements

• Bachelor’s degree or above required (Business, Marketing, or related field preferred).
• Professional Background: 5+ years of experience in Trade Marketing, Event Management, or Field Marketing, specifically within the Consumer Goods industry. Experience managing campaigns across the Other APAC region (ANZ, KR, ASEAN, IN) is highly preferred.
• Project Management: Proven track record of managing large-scale events and multi-channel trade marketing campaigns from concept to execution.
• Analytical Skills: Strong ability to analyze sales and marketing data, draw actionable insights, and present findings to senior leadership to guide stock allocation and investment.
• Communication: Excellent verbal and written communication skills in English. Fluency in additional regional languages (e.g., Korean) is an advantage.
• Interpersonal Skills: Exceptional relationship-building skills with the ability to influence and collaborate effectively with sales teams, retail partners, and external vendors.
• Travel: Willingness to travel frequently (up to 30%) across ANZ, South Korea, ASEAN, and India to oversee key events and visit major hobby shop partners.

Nice to have

• A genuine passion for sports is a strong plus.
• Being an active sports card collector is a massive plus!

Benefits

• Competitive salary and performance-based bonus structure.
• Comprehensive health and wellness benefits.
• The opportunity to work with premium global sports franchises (NBA, NFL, F1, etc.).
• A dynamic, passionate, and fast-paced work environment at the forefront of the collectibles industry.
• Employee discounts on Fanatics Collectibles products.