Field & Experiential Event Manager

This role is responsible for building and scaling Fello's in-person event strategy, including flagship conferences like FelloCon, Tier 1 conferences, executive masterminds, and regional events. The manager will own the strategy, planning, and execution of these experiences, partnering cross-functionally to drive pipeline and customer growth. The role is highly hands-on, balancing strategy, content, and execution in a fast-paced startup environment.

Responsibilities

• Own Fello's strategy and annual calendar for Tier 1 conferences, flagship events, executive masterminds, and regional experiences.
• Prioritize event investments based on business impact, audience fit, and ROI.
• Partner cross-functionally with Marketing, Sales, Customer Success, and Partnerships to maximize event performance.
• Partner closely with our Events Manager to ensure a seamless strategy across in-person and digital event programs, while digital events such as webinars remain under their ownership.
• Lead the strategy, planning, and execution of FelloCon, Fello's flagship customer conference.
• Build compelling attendee experiences, programming, speakers, sponsorships, and content.
• Develop a multi-year vision that establishes FelloCon as a must-attend industry event.
• Continuously improve company-hosted events based on attendee feedback and business outcomes.
• Own Fello's presence at our highest-priority conferences, sponsorships, and industry events.
• Design differentiated onsite experiences, executive meetings, customer activations, and speaking opportunities.
• Build integrated pre-event, onsite, and post-event campaigns with internal stakeholders.
• Ensure every event contributes to measurable pipeline, customer growth, or strategic partnerships.
• Build executive masterminds, regional events, and customer roundtables.
• Curate attendee lists and create meaningful peer-to-peer experiences.
• Partner with executives, customers, and industry leaders to develop compelling programming.
• Create repeatable event models that can scale across priority markets.
• Own budgets, timelines, vendors, and flawless event execution.
• Build scalable processes and playbooks that support future growth.
• Measure success through pipeline, revenue, ROI, and attendee engagement.
• Use data and feedback to continuously improve event performance.

Requirements

• 6–9 years of experience in event marketing, experiential marketing, or field marketing
• Proven experience building and scaling event programs in a growing B2B SaaS environment
• Demonstrated success creating and executing company-hosted events and conferences
• A track record of driving measurable business outcomes through events, including pipeline, revenue, customer growth, or brand impact.
• Exceptional project management, communication, and organizational skills with strong attention to detail.
• A strategic mindset with a willingness to roll up your sleeves and execute.
• Leveraging AI to improve planning, execution, analysis, and productivity

Nice to have

• Bachelor’s Degree in Marketing, Business, or related field.
• Experience in B2B PropTech industries, Real Estate, or SaaS strongly preferred.
• Familiarity with modern event technology and marketing automation platforms.
• Familiarity with project management tools such as Asana or ClickUp.

Benefits

• Competitive Compensation: Attractive salary and benefits package.
• Flexible Work Environment: Fully remote work with flexible hours to promote work-life balance.
• Professional Growth: Opportunities for career advancement and professional development.
• Health & Wellness: Comprehensive health, dental, and vision insurance plans.
• Paid Time Off: Generous PTO and paid holidays to recharge and relax.
• Collaborative Culture: A supportive team environment that values innovation and collaboration.
• Equity Options: Opportunity to own a part of Fello and share in our success.
• Cutting-Edge Projects: Work on innovative products that leverage AI and advanced technologies.