Assistant Event Manager

The Assistant PR & Event Manager is responsible for designing and delivering events in support of the Senior Event Manager. This role involves managing media and content, developing event strategy and buyer relationships, and supporting the P&L of specific events. The position collaborates with Sales, Marketing, and Operations teams to ensure successful event execution.

Responsibilities

• Write and distribute press releases, media kits, and pitch stories
• Work with PR agency to organize press conferences and media interviews
• Monitor media coverage
• Track PR metrics including media impressions, sentiment, and share of voice
• Analyze campaign effectiveness and provide insights
• Support the development of a Event’s strategy and direction, to enrich the value proposition Informa Markets provides
• Develop and improve the customer experience at each Event, ensuring feedback is collated and incorporated
• Support Senior Event Manager in monitor of the side-event P&L, including successful conferences and seminars
• Liaise with Sales, Marketing and Operations teams to ensure all elements of the conference/ seminars are in alignment to create successful event
• Negotiate with venues and suppliers together with Operations and Procurement for Event specific requirements
• Build relationships with key buyers, associations to understand both specific and wider market needs, feeding trends / issues back into Event strategy
• Develop deep industry knowledge through personal relationships and market analysis
• Work with Senior Event Executive to develop data of key buyers for the event in line with event KPIs

Requirements

• Bachelor's degree in Marketing, Event Management, or Business...
• 5 - 7 years in Event development and relevant PR experience
• Stakeholder Management: Associations, Buyers, Media, Government bodies.
• Strong communication and follow-through skills
• Ability to collaborate with multiple internal stakeholders and other functions to ensure successful implementation of a matrixed business model
• Required travel approximately 20 - 30%
• Strategic Thinking: Market research, Trend analysis, Opportunity identification
• Willing to work under pressure and tight schedules, especially during peak event season.
• Proactive attitude with a willingness to contribute beyond core responsibilities.
• Proficiency in CRM, Microsoft Office, Canva support tools

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world