Sr Global Events Marketing Specialist · Remote

The Sr. Global Events Marketing Specialist at Instructure is responsible for organizing, managing, strategizing, and overseeing virtual and in-person internal and user conferences and events. This individual plans, executes, researches, and measures event programs that align with Instructure's strategic initiatives to drive customer advocacy, adoption, retention, and expansion. Working cross-team and in coordination with the Director of Events, they create plans and budgets for their area of expertise. The role is fully remote with travel to the main office in Salt Lake and to each event during the year.

Responsibilities

Support strategic development of marketing event programs that reinforce the Instructure brand, develop qualified leads, strengthen and expand customer relations
Oversee all aspects of program and event execution for both internal and external programs such as user conferences, employee events, trade shows, special events and other programs related to marketing initiatives.
Strategizes and coordinates all event communication and messaging
Coordinates detailed event logistics
Develops scalable processes for their area of expertise
Evaluates and reports on KPI's
Monitors event budgets and assists with the negotiation of all necessary contracts
Researches and assists contracts for all necessary speakers and entertainers
Communicates key event information to the organization
Monitors and manages expenses associated with each event
Responsible for post-event analysis, and lead conversion reports ensures that proper personnel have been scheduled to adequately work the events
Works with internal and external teams to develop event agenda based of company strategy and customer needs
Sets communication strategy for the event segmentation lists
Assist in the development and regular reporting of meaningful metrics that help improve the efficiency of the events and sponsorships function and demonstrate the value of Instructure’s investments in marketing events
Oversee vendor selection process and evaluate vendor relationships for their service quality, value, and cost effectiveness
Help identify and develop projects designed to improve event processes, increase event management efficiency, reduce cost and increase event engagement
Leverage market awareness and industry best practices to recommend and facilitate innovative solutions on event programs and execution, including refining existing programs and establishing new events and initiatives
Coordinates detailed event logistics.

Requirements

1+ years’ experience in event/field marketing and project management
Experience marketing B2B high-tech products/solutions
Experience using SFDC
Some travel required for trade shows and other live events domestically and occasionally internationally
Project management skills, which include: defining, scheduling, tracking, communicating status, managing projects, risk management, contingency planning and ability to acquire resources
Ability to build and maintain effective working relationships within marketing, across other departments (e.g., Sales, HR, CX, Finance, etc.) and with partners to solve issues.
Extraordinary attention to detail
Ability to thrive in a rapidly changing environment and run multiple concurrent project demands within established timelines
Proven capability to accomplish difficult, complex goals with limited actual “authority”
Passion for results, measurement and optimization to continuously drive ROI
Sense of humor, with a knack for keeping morale high under often stressful circumstances.

Benefits

Competitive salary and 401k
Medical, dental, disability, and life insurance
HSA program, vision, voluntary life, and AD&D
Paid time off, 11 paid holidays, and flexible work schedules
Fitness club memberships
iMac or Macbooks
Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
Comprehensive wellness programs and mental health support
Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
The technology and tools you need to do your best work
Motivosity employee recognition program
A culture rooted in inclusivity, support, and meaningful connection