Field Marketing Manager

The Field Marketing Manager leads field marketing execution at Istari Digital, working closely with the Marketing Lead and sales to turn strategy into on-the-ground engagement. This role owns the company's presence at trade shows, conferences, and regional events, including booth conversations, executive touches, and follow-up that convert engagement into pipeline. The manager executes the field marketing calendar, manages event logistics, coordinates with sales on lead follow-up, and reports on pipeline connected to field programs.

Responsibilities

• Provide input on quarterly field marketing plans and prioritization, drawing on direct knowledge of which accounts, events, and regions are showing the strongest engagement; execute the resulting programs from initial planning through completion
• Plan, run, and attend trade show and conference presence, including booth staffing, meeting scheduling with priority prospects and accounts, and lead capture setup so engagement translates into actionable follow-up
• Execute localized activations such as direct mail and gifting to target and ABM accounts, in-person event touches, and conference-adjacent placements designed to build visibility around the industry's highest-value gatherings
• Manage event logistics end-to-end, including timelines, deliverables, and on-site setup and teardown, ensuring every activation runs smoothly from initial planning through breakdown
• Order and manage event swag, signage, and collateral inventory, keeping materials on-brand and in stock ahead of key events
• Manage event budget tracking and vendor invoicing within approved spend, maintaining a clear record of where field investment is going
• Coordinate speaker and session logistics for conferences, including abstract submissions for speaking opportunities and scheduling coordination with internal subject matter experts and external event organizers
• Adapt corporate campaigns and content for field relevance, ensuring company-level messaging lands with the specific audiences and personas engaged on the ground
• Log event leads into the CRM and coordinate with sales on timely follow-up
• Conduct post-event follow-up internally, including debriefs with sales to close the loop on lead quality, helping refine targeting and event selection going forward
• Track and report on pipeline connected to field programs, sharing results with the Marketing Lead and sales team to maintain shared visibility into what field marketing is driving
• Share field intelligence and recommendations, including content gaps, competitive intelligence, and customer feedback gathered in the field, to help refine where future program investment should go

Requirements

• 3+ years in field marketing or event marketing
• Experience executing marketing programs, including event logistics
• Comfortable working in a small, fast-moving team without heavy structure
• Strong organizational and vendor-management skills
• Familiarity with CRM and marketing automation tools
• Good communication skills and comfort working directly with sales
• Willingness to travel (typically 20–30%)
• Comfortable executing against a budget/strategy while contributing meaningful input

Nice to have

• Experience in aerospace, defense, or industrial technology