Events Specialist - Tradeshows

This role is responsible for planning and executing Jane's exhibitor presence at industry conferences and tradeshows. You will manage a portfolio of events, handling end-to-end logistics including booth setup, staffing coordination, asset preparation, and onsite customer engagement. The role involves collaborating with cross-functional teams to align on goals and budgets, tracking event performance, and contributing to process improvements. Travel within Canada and the US is required approximately 15-20% of the time.

Responsibilities

• Execute a strong, consistent presence at industry conferences and tradeshows that supports lead generation, customer engagement, and brand awareness
• Own end-to-end execution for a portfolio of tradeshows, ensuring events are well planned and professionally run
• Support continuous improvement by tracking event performance and sharing insights that inform future planning
• Plan and execute Jane’s presence at ~30 industry conferences and tradeshows each year
• Manage Jane’s exhibitor presence, including booth setup, staffing coordination, asset and swag preparation, product demos, and onsite customer engagement
• Collaborate with Marketing, Support, Engagement, and Partnerships to align on event goals, messaging, staffing needs, and budgets, while tracking spend and maintaining accurate records
• Manage event assets such as booths, signage, print materials, swag, demo equipment, and lead capture tools, keeping inventories and shipment tracking up to date
• Coordinate logistics with vendors, venues, and shipping partners to ensure materials arrive on time and events run smoothly
• Create and maintain practical planning tools such as event calendars, timelines, run sheets, packing lists, checklists, and budget trackers
• Track event performance metrics including leads captured, attendee engagement, cost per lead, and budget vs. actuals, and support timely lead handoff and post-event reconciliation
• Document learnings and share insights after each event, working closely with the Senior Manager, Event Marketing and cross-functional partners to support continuous improvement
• Contribute to improving event operations by sharing templates, streamlining processes, and using AI or automation tools where helpful

Requirements

• Hands-on experience executing a company’s exhibitor presence at industry tradeshows and conferences, including booth logistics and onsite execution
• Experience supporting or executing a high volume of industry tradeshows (15+ per year), often managing multiple shows at once
• Strong organizational skills with the ability to manage timelines, assets, and details across multiple tradeshows
• Experience tracking tradeshows budgets, coordinating with vendors, and supporting invoice tracking and post-event reconciliation
• Familiarity with tradeshows performance metrics such as leads captured, attendee engagement, cost per lead, and ROI
• Clear written and verbal communication skills, with the ability to work independently while staying aligned with team and cross-functional partners

Benefits

• At Jane, we’re committed to paying fairly, clearly, and above all, paying for growth. This role has an annual salary range of $68,000 - $102,000 While that is a large range, it is intentional. It reflects the full growth journey someone might take in the role, from developing skills early on to becoming highly proficient and ultimately achieving excellence.
• Most new hires join at the accomplished stage, which for this role represents an annual salary of $80,800. A starting salary below this typically indicates a candidate with strong potential who is still developing key skills. Salaries above this usually apply to existing team members who have made a significant impact and bring deep Jane-specific knowledge.
• We believe in paying for growth. You’ll have regular career development conversations with your manager, and your compensation will grow as you gain experience and contribute meaningfully to our mission.
• Paying clearly is one of our compensation fundamentals. Watch this short video to learn how our salary bands are set. You’re also encouraged to ask questions about compensation at any point during the interview process.
• We also offer a comprehensive benefits package. You can learn more about it here!