We are looking for a Social Media & Offline Events Manager to develop Joybuy UK's social media presence, lead influencer partnerships, and execute offline activations that drive customer engagement, brand awareness, and commercial performance. This hands-on role combines strategy and execution, owning social media, influencer marketing, and local activations to grow awareness and support commercial performance.

Responsibilities

Define and execute Joybuy's social media strategy across Instagram, TikTok, Facebook, YouTube and other relevant platforms.
Own the social content calendar, aligning content with commercial priorities, product launches and seasonal campaigns.
Partner with creative teams to produce engaging, platform-native content.
Monitor performance, analyse insights and continuously optimise content based on engagement, traffic and conversion metrics.
Identify, recruit and manage influencers, creators and brand ambassadors aligned with Joybuy's brand.
Develop long-term partnerships across different audience segments.
Lead influencer campaigns end-to-end, from briefing and negotiation through execution and performance analysis.
Track ROI and measure the impact of influencer activity on engagement, traffic and sales
Plan and execute offline events and brand activations that complement online campaigns and strengthen customer engagement.
Coordinate agencies, venues and external partners to ensure flawless execution.
Capture and repurpose event content across social channels to maximise reach and impact.

Requirements

### 3+ years of experience in Social Media and Influencer Marketing, managing social media channels and influencer campaigns.
### Hands-on mindset with a willingness to execute directly: comfortable owning day-to-day social media management, personally identifying and engaging influencers, and coordinating offline events and brand activations from planning through delivery.
### Strong project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
### Data-driven mindset with a clear understanding of how social media contributes to brand awareness, customer engagement and commercial performance.
### Creative, proactive and comfortable working in a fast-paced, entrepreneurial environment.

Nice to have

### Retail, FMCG, Beauty, Fashion or E-commerce experience is highly desirable.