Marketing & Events Manager (Mall/Retail)

JLL busca un Marketing & Events Manager para unirse al equipo de gestión del centro comercial. El rol es esencial para impulsar el tráfico de visitantes mediante la planificación y ejecución de un calendario integral de eventos, incluyendo promociones, actividades de temporada y eventos de participación comunitaria, alineados con los objetivos estratégicos del centro. El candidato gestionará la logística de eventos, colaborará con marcas y socios creativos, y supervisará los aspectos financieros y contractuales de las activaciones.

Responsibilities

• Develop and maintain a comprehensive events calendar that aligns with the mall's strategic goals and community preferences.
• Plan and execute a variety of events including but not limited to seasonal festivities, themed promotions, workshops, and live performances.
• Create and implement event strategies that engage the community and drive footfall to the shopping mall.
• Foster relationships with local businesses, vendors, and artists to enhance event offerings and support local talent.
• Collaborate with the marketing executive to develop promotional strategies for events, utilizing social media, email campaigns, and local advertising to increase visibility and attendance.
• Prepare promotional materials and ensure that events are adequately promoted across all channels.
• Oversee the logistical aspects of each event, including venue setup, vendor coordination, staffing, and cleanup.
• Ensure events run smoothly and efficiently while providing a positive and engaging experience for attendees.
• Curate, plan, and execute end-to-end 360-degree activations and events from concept development through post-event wrap-up, ensuring alignment with current market trends and property objectives.
• Prepare, review, and manage activation contracts, vendor agreements, and partnership documentation, ensuring all terms are clearly defined and mutually beneficial.
• Process invoices, manage vendor payments, track event budgets in real-time, and maintain accurate financial documentation throughout the activation lifecycle.
• Coordinate with finance team on payment schedules, budget reconciliation, expense reporting, and ensure all contractual financial obligations are met.
• Leverage existing network and actively cultivate new relationships with mid to high-tier brands, agencies, and creative partners suitable for property activations and collaborations.
• Identify and secure brand partnerships, pop-up opportunities, sponsorships, and co-marketing initiatives that align with property positioning and audience demographics.
• Negotiate partnership terms, sponsorship packages, and activation agreements, managing brand expectations throughout the entire partnership lifecycle.
• Serve as primary liaison between brand partners and property management during activations, ensuring seamless communication and brand satisfaction.
• Build and maintain strong, trust-based relationships with brand representatives, creative agencies, experiential marketing firms, and industry contacts to create a robust pipeline of partnership opportunities.
• Gather feedback from attendees and participants to assess the success of events and identify areas for improvement.
• Conduct post-event evaluations and report findings to the management team to refine future event planning.
• Assist with content development by researching current social media marketing trends and identifying popular pop-up locations that can be leveraged for on-site marketing initiatives.
• Support the tracking of sales generated from the malls online marketing offers with tenants through the POS system.

Requirements

• •Marketing Degree / Qualification
• 5 Years’ experience, with 3 years in the UAE
• Mall / Retail experience
• Event coordination & execution experience
• 1. Working knowledge of mall marketing and advertisement practices.
• 2. Established network of contacts with mid to high-tier brands, creative agencies, experiential marketing firms, and activation partners (portfolio of brand relationships required)
• 3. Experience overseeing content shoots and understanding of what makes compelling activation content for social media and marketing channels
• 4. Proven experience in event planning and activation.
• 5. Strong budget management skills.
• 6. Proficiency in conducting audit reviews and monitoring footfall data.
• 7. Ability to think creatively and generate innovative ideas to drive foot traffic effectively.
• - Mall / Retail Activation, Event Planning and Execution, Content Creation
• - Financial acumen with experience managing budgets, processing payments, negotiating contracts, and maintaining accurate financial records Technically astute and proficient
• - Fluent English (verbal and written) Excellent telecommunication and customer service