Campaigns and Events Manager - Jumia ( Full Time)

Responsibilities

• Plan, manage and execute all campaigns of Jumia (Tier 1, weekly campaigns, Super Brand Day, any other franchise)
• Establishing a 12 months rolling campaign planning
• Define campaign concept and plan to drive acquisition, usage and engagement (deals logic, games, animations, user flow etc)
• Define consumer needs and hunting list to support each campaign and work closely with commercial teams to ensure we source good assortment and deals for the identified needs
• Build the marketing 360 plan across channels that will support each campaign and make sure it is executed properly
• Gather learning & performance data from all stakeholders and enrich the calendar accordingly
• Create and follow performance dashboards

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in campaign management, preferably in an e-commerce or digital marketing environment.
• Demonstrated success in planning and executing various campaigns, including Tier 1, weekly, and special brand campaigns.
• Ability to establish and execute a 12-month rolling campaign plan aligned with business goals.
• Strong strategic thinking to define campaign concepts that drive customer acquisition, engagement, and usage.
• Excellent collaboration skills to work closely with commercial teams in identifying consumer needs, sourcing assortments, and negotiating deals.
• In-depth knowledge of marketing principles and practices across various channels.
• Ability to build a 360-degree marketing plan supporting each campaign
• Strong analytical skills to gather and interpret data, derive actionable insights, and optimize campaign performance.
• Experience in creating and monitoring performance dashboards
• Creative thinking to design engaging campaigns, incorporating elements such as deals, games, animations, and user flow.
• Exceptional organizational skills to manage multiple campaigns simultaneously and meet deadlines.
• Effective communication skills, both written and verbal..
• Ability to adapt to a dynamic and fast-paced e-commerce environment.
• Willingness to stay updated on industry trends and best practices.
• Strong problem-solving skills to address challenges and optimize campaign effectiveness.
• Proficient in using marketing tools and platforms.
• Comfortable with data-driven decision-making.
• Proven track record of achieving campaign-related KPIs and objectives.
• Leadership skills to guide cross-functional teams and ensure successful campaign execution.