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Kaspar Companies
Actively hiring
Circle Brands: Events Lead
- Workplace
- On-site
- Commitment
- Full-time
- Seniority
- Lead
- Posted
Location
Yoakum, United States
The Events Lead leads the planning and execution of Circle Brands' trade shows, rodeos, consumer events, dealer events, product-launch activations, and other brand experiences. The role turns company, brand, and commercial priorities into well-planned events that strengthen customer relationships, support sales and product objectives, and deliver a consistent, professional, and engaging experience across the Circle Y, Tucker Trail, Reinsman, and Precision Saddle Tree brands. The Events Lead coordinates internal teams, outside partners, budgets, logistics, and on-site execution from initial evaluation through post-event review, and applies Kaspar Business Systems principles to improve event execution and reduce waste.
Responsibilities
- Manage event proposals, budgets and P&Ls, leadership approvals, and the Circle Brands event calendar.
- Direct event planning through clear project plans, timelines, responsibilities, alignment routines, and repeatable standard work.
- Lead booth and event-space planning, design, setup, show services, and coordination with outside vendors.
- Coordinate event staffing, travel, customer materials, point-of-sale requirements, lead capture, pricing, product presentation, and other event logistics.
- Partner with Sales and Product Development on product assortment, pricing, inventory, and event objectives, and coordinate transportation and fulfillment requirements with Operations and Shipping.
- Coordinate event marketing with Marketing and sponsorship, talent, and partner requirements with the appropriate internal and external contributors.
- Lead on-site setup, brand and visual standards, staffing coordination, issue resolution, customer activities, and daily event execution.
- Manage teardown, return logistics, product and inventory reconciliation, and event-asset control following each event.
- Monitor event expenses, sales, leads, customer response, and other measures appropriate to the event, and complete post-event reviews to capture learning and improve future execution.
- Apply KBS principles to improve event standard work, visual management, problem-solving, workplace organization, and continuous improvement.
- Perform all other duties assigned by management.
- All other duties as assigned by management
Requirements
- Bachelor’s degree in marketing, hospitality, event management, business, or a related field, or equivalent relevant experience
- Three or more years of relevant event management, marketing, hospitality, project management, or related experience preferred
- Demonstrated experience managing budgets, vendors, timelines, logistics, and multiple stakeholders
- Experience with booth builds, show services, shipping, inventory, or retail event operations preferred
- Strong proficiency with Microsoft 365 and project-management tools
- Western, rodeo, equine, consumer-product, or related industry experience preferred
Benefits
- Health Insurance
- Vision Insurance
- Dental Insurance
- 401k
- Paid Time Off
- Profit Sharing
- Counseling