The Marketing and Events Manager is responsible for developing, coordinating, and executing dealership events and client experiences from concept through completion, while managing budgets, vendors, and logistics. The role also involves creating and executing local marketing initiatives aligned with brand standards, partnering with sales leadership to grow business, and reporting on event and marketing performance including attendance, engagement, lead generation, and ROI. The position works closely with the manufacturer's regional organization to ensure alignment with brand objectives and to leverage available programs and resources.

Responsibilities

Develop, coordinate, and execute dealership events and client experiences from concept through completion.
Manage event budgets, expenses, vendors, timelines, logistics, and post-event follow-up.
Build and maintain a strong client and prospect network to drive attendance and engagement at dealership events.
Partner with the Sales team to identify key clients and prospects for event invitations and relationship-building opportunities.
Create memorable experiences that strengthen client loyalty and promote the Ferrari brand.
Partner with Ferrari North America (FNA) on event initiatives, leveraging available resources and programs while ensuring local events align with Ferrari brand standards and objectives.
Develop and execute local marketing initiatives aligned with dealership objectives and Ferrari brand standards.
Partner with the GM and Sales leadership to identify opportunities to generate new business and strengthen existing client relationships.
Maintain a strong working relationship with Ferrari North America and provide reporting on marketing and event performance, including attendance, engagement, lead generation, and ROI.
Prepare regular reporting for Ferrari North America demonstrating the effectiveness and return on investment of dealership marketing and event initiatives.
Use performance data and client feedback to refine marketing and event strategies.

Requirements

3+ years of experience in marketing, event management, client relations, luxury hospitality, automotive, or a related field.
Experience managing budgets, expenses, vendors, and event-related resources.
Experience developing and executing marketing initiatives and measuring performance through metrics and ROI.
Strong organizational, project management, and communication skills.
Ability to build relationships, connect with clients and prospects, and develop a strong network or book of business.
Self-motivated, proactive, and able to manage multiple priorities independently.
High School Diploma or equivalent required
Must be 18 years or older and be authorized to work in the U.S with a valid in-state driver's license and a good driving record, per company standards
Must have valid US passport for travel.

Nice to have

Experience in a luxury brand, automotive, hospitality, lifestyle, or high-end retail environment.
Existing network of clients or contacts within the luxury, automotive, business, or social community.
Experience working directly with a manufacturer, corporate brand, or regional marketing organization.
Bachelor's degree in Marketing, Business, Communications, Event Management, or a related field.

Benefits

Competitive compensation package and 401k with company match
Wellness Time Off, plus holidays, plus a Personal Purpose Day
Medical, Dental, Vision, Disability Insurance, AD&D and Life Insurance
Flex Spending, Health Savings Account, EAP, Wellness Plan, Mental Health Support, Diabetes Management Program, and Parental Leave Stipend
Year-end bonus program for ALL employees (Garff Giveback)
Employee discounts on vehicle purchase, parts, service and more!