Senior Manager, Brand Partnerships Activation

The Senior Manager, Brand Partnership Activation owns the strategy and commercial direction of Legora's sports partnership activation and executive hospitality program. You set the vision for turning contractual rights into pipeline, relationships, and brand equity, and you are accountable for results. You lead one direct report, an Associate Event Producer, and work with the brand team and regional marketing leads to shape activations that build pipeline and deepen relationships with strategic clients. You also scope and evaluate future partnership opportunities.

Responsibilities

• Own the activation strategy. Set the overall strategy for how Legora extracts value from every active partnership (currently Yankees, Chelsea FC, Ludvig Åberg/golf, Venus Williams, plus one-off opportunities). Decide where to invest, which rights matter most, and how each activation ties back to pipeline and brand goals.
• Rights maximization. Go beyond the letter of each contract to identify incremental creative and commercial value — joint promotions, content series, co-branded moments, and pipeline-driving activations that partners haven’t asked for but will say yes to. Own the rights tracker at a strategic level, ensuring nothing lapses or goes under-leveraged, while your Associate Event Producer maintains the day-to-day detail.
• Executive hospitality strategy. Own the strategy for CXO and VIP hospitality across the portfolio — Yankees, Chelsea FC, the Legora Invitational, and ad hoc opportunities such as Wimbledon. Define who we host, why, and what outcome each moment should drive, and set the request, allocation, and approval framework that balances client entertainment, prospect development, GTM/BD use, and employee reward.
• Guest strategy & senior relationships. Partner with regional GTM and marketing leads to shape guest strategy, ensuring the right senior clients, prospects, and internal stakeholders are in the room. Serve as the senior point of contact for partner-side account and hospitality teams, and personally steward the most important client and prospect relationships around hosted moments.
• Lead the Associate Event Producer. Manage and develop one direct report who owns end-to-end event production and delivery — run-of-show, on-the-day logistics, vendor and agency coordination, ticketing and allocation execution, athlete/talent liaison, and post-event content capture. Set the brief and the standard; hold the bar for quality; and clear obstacles so they can deliver.
• Cross-functional direction. Serve as the connective tissue between global brand, regional/international marketing leads, and GTM teams — ensuring global partnership rights translate into locally relevant, well-timed moments (e.g. a club’s regional tour, a market-specific fixture, a local client event) and that internal effort is coordinated rather than fragmented.
• Budget ownership & forecasting. Own and forecast hospitality and activation budgets across the partnership portfolio, and set the vendor and agency strategy that your Associate Event Producer executes against.
• Future partnership scoping. Lead evaluation of inbound and prospective sports partnerships — assessing hospitality value, brand fit, activation potential, and commercial ROI alongside brand and marketing leadership — and build the activation strategy before a deal is signed.

Requirements

• 8+ years in sports sponsorship, partnership marketing, or experiential/hospitality marketing — at a brand, rights holder, agency, or similar high-touch client environment, including time in a strategic or team-leadership capacity.
• A track record of setting strategy for complex, multi-year sponsorship or partnership contracts and turning contractual rights into real activation and commercial value, not just compliance.
• Experience owning VIP or executive hospitality programs at a strategic level — defining the approach, the framework, and the outcomes, with a team or partners handling execution.
• Experience managing or directing a direct report, vendors, or agencies, with the judgment to delegate execution while owning the result.
• Strong cross-functional leadership — comfortable steering multiple concurrent partner workstreams across regions and time zones and aligning senior stakeholders.
• Excellent relationship-building instincts, equally credible with partner-side account teams, athlete representation, internal brand and marketing leaders, and senior clients and prospects.

Nice to have

• Existing relationships with sports properties, leagues, or the agencies that represent them.
• Experience in B2B, professional services, or legal-sector brand marketing.
• Familiarity with brand rights compliance and approval processes (e.g. league or club marks, athlete likeness rights).