The Senior Event Sales Manager will lead all event sales activities at Farmstead at Long Meadow Ranch, from initial inquiry through execution, including site visits, proposals, and contract negotiations. This role drives revenue growth by implementing sales strategies, building client relationships, and coordinating event details with the execution team. The manager also oversees team performance and ensures financial processes are followed.

Responsibilities

Lead and manage all event sales efforts, from initial inquiry to event execution, including fielding inquiries, site visits and client meetings, developing proposals and negotiating contracts
Execute the sales and marketing plan to drive revenue growth and meet established goals
Develop and implement strategies to increase event revenue and expand our client base
Coordinate details and menus for clients’ functions and maintain budgeted review through solicitation of business while controlling expenditures
Evaluate and proactively improve current sales and prospecting practices for new business opportunities in the corporate, association, and wedding market segments
Establish client base of organizations, associations, social and corporate businesses through direct outside and inside sales effort for the purpose of securing business to ensure that predetermined sales expectations are met or exceeded
Develop and maintain relationships with key clients in order to produce additional business
Follow the company processes for event-related finances, including pricing, sales goals, costing, client deposits and payments
Define monthly and quarterly event sales goals; communicate and evaluate progress against these goals with the executive management team
Accurately forecast and analyze individual booking revenues and cancellations; accurately track consumption on all bookings
Assist the client in menu planning including coordination of food, beverage, meeting room set-up, decorations and other services requested by client; assure that all requirements are communicated and completed to the client’s specifications
Conduct site visits of the event venues and expose clients to facility and services; entertain qualified potential clients
Maintain event-related software and other event business applications
Create and sustain productive relationships and negotiate contracts with event-related clients, vendors, companies and supporters
Direct, implement and maintain a management philosophy which serves as a guide for the team
Monitor and develop team member performance to include, but no limited to, providing supervision and professional development and delivering recognition and reward
Communicate with the execution team to provide event information and changes
Adhere to established company and departmental guidelines and policies

Requirements

Bachelor’s degree in Hospitality or Hotel Management or closely related discipline
At least 4 years of experience in hospitality and event management in the restaurant, resort, or hotel industry
Excellent sales and customer service skills
Strong analytical and problem-solving skills
Extensive knowledge of computers including Google Apps, Microsoft Office and Triple Seat (or comparable event proposal program)
Ability to stand and walk for long periods of time
Ability to remain calm under pressure and deal with unexpected situations
Must be able to lift, balance, and carry plates of food
Must be able to lift cases of wine on a daily basis
Must be able to use both hands to handle, grasp, move and control objects, tools and equipment operations
Must be able to bend or twist body
Must be able to lift and/or move up to 40 pounds
Must be able to occasionally stoop, kneel, crouch or crawl
A valid CA driver’s license and maintain a safe driving record
A pre-employment background check is required

Benefits

This is a full-time, salaried position
The Company reasonably expects to pay in the range of $85k to $100k for this position. Of course, this is depending on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, and business or organizational needs. This wage range may be modified in the future.
Benefits including medical, dental and vision insurance, paid vacation and 401(k)