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Marketing Events Manager

Workplace
On-site
Commitment
Full-time
Seniority
Junior
Salary
$70,000 - $90,000/yr
Posted
Location
Rochester, United States

The Marketing Events Manager will manage the company's event footprint with a 70/30 split: 70% focus on high-impact external trade show marketing and logistics, and 30% on internal corporate events and company-wide communication. Responsibilities include coordinating trade show booths, vendor management, internal event email deployment, RSVP management, and budgeting. The role ensures every initiative runs smoothly, stays on budget, and reflects the brand.

Responsibilities

  • Trade Show Marketing & Logistics (70% of Focus)**
  • End-to-End Logistics: Coordinate the shipping of booth assets, shipping/handling, rigging, electrical, and AV setups while strictly adhering to venue and union guidelines.
  • Vendor Coordination: Serve as the primary point of contact for booth builders, printers, exhibit houses, and promotional swag vendors.
  • Booth Experience & Branding: Assist in designing the physical booth layout, ordering promotional items, and ensuring all signage is on-brand and up-to-date.
  • Staffing & Travel Management: Manage hotel room blocks and on-site schedules for executives and sales teams attending the shows.
  • Lead & Marketing Support: Work with the marketing team to execute pre-show promotional campaigns and ensure post-show leads are promptly routed to the sales team.
  • 2. Internal Corporate Events & Email Execution (30% of Focus)
  • Internal Email Deployment: Own the technical setup, formatting, and scheduling of all internal event emails (save-the-dates, official invitations, reminders, and post-event recaps) within Outlook using approved assets provided by leadership.
  • List & RSVP Management: Maintain and track RSVP data, manage registration caps, and provide regular attendance updates to stakeholders.
  • Company Culture Initiatives: Concept, plan, and execute employee-facing events including holiday parties, summer outings, milestone celebrations, and team-building activities.
  • Corporate Meetings: Manage logistics for key internal meetings such as town halls, and executive board meetings (including AV setup, catering, and on-site coordination).
  • Venue & Vendor Sourcing: Scout and book off-site locations, manage catering menus, and source internal corporate gifts.
  • 3. Budgeting & Administration (Cross-Functional)
  • Budget Tracking: Track event expenditures meticulously across both tracks, processing invoices and ensuring all events stay within their allocated budgets.
  • Contract Administration: Assist in reviewing and organizing vendor and venue contracts, keeping track of deposit deadlines and cancellation policies.
  • Inventory Management: Maintain organized storage of all marketing event collateral, booth graphics, and company swag.

Requirements

  • Experience: 2-3 years of experience in event planning, corporate meeting coordination, marketing logistics, or administrative support.
  • Organization: Elite project management skills; you are someone who lives for checklists and never lets a detail slip through the cracks.
  • Communication & Execution: Exceptional interpersonal skills; comfort collaborating with cross-functional teams to gather provided communication content and execute campaigns exactly to specification.
  • Problem-Solving: A "cool under pressure" attitude; you are a proactive problem solver when unexpected event-day challenges arise.
  • Tech Savvy: Proficiency with Microsoft Office, project management tools (Asana), and experience setting up templates and managing lists within email marketing/CRM platforms (HubSpot).
  • Travel: Willingness to travel up to 10% to manage on-site execution at major trade shows.

Benefits

  • Benefits: We offer a competitive benefits package, including employer contributions towards health insurance, vision coverage, and 401(k) retirement savings plans. Other benefits offered include but are not limited to:
  • Dental insurance
  • Life/AD&D insurance
  • Worksite Voluntary Plans (Accident, Critical Illness, Hospital Indemnity insurance)
  • Flexible Spending Accounts
  • Health Savings Account
  • PTO policy
  • 10 Paid Holidays per year