Promo and Events Assistant - Home

The Site Merchandising Assistant supports the Site Merchandising team at Macy's, partnering with business and support teams to ensure flawless site execution and launch new site features. They are responsible for analyzing and setting up content on Macys.com, optimizing taxonomy and navigation, and executing promotions and marketing tactics. The role involves cross-functional collaboration with digital analytics, merchants, marketing, and other teams to drive digital revenue and improve the customer shopping experience.

Responsibilities

• Align data across all customer touchpoints and devices, support best practices across the competitive landscape, assist in promotion execution, brand shop execution, and facet and browse optimization.
• Optimize Product Detail Pages, including size & fit information, attribution, tagging, page layout, images, reviews, and CGC optimization.
• Manage taxonomy optimization, including header fly-outs and left-hand navigation; collaborate with SEO and UX teams to develop best practices.
• Optimize on-site search terms, respond to trending phrases, and key brands.
• Support optimizing event execution, including promo codes, PWPs, GWPs, sequencing, and boosting.
• Assist in driving affiliate and SEM results through weekly submissions of top-performing offers.
• Identify online opportunities to increase sales, conversion, and profit performance.
• Strategize and collaborate with merchant teams to understand business strategy, objectives, and priorities.
• Build strategic cross-functional relationships (Merchants, Marketing, Creative Production, Production, and Internal Site Merchandise Partners) to leverage necessary resources for best-in-class event execution.
• Conduct competitive analysis to gain insights and develop strategies.
• Seek opportunities to grow the business by improving the customer shopping experience.
• Work with business intelligence, experimentation, and relevancy teams to understand and develop comprehensive strategies for site audits.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities

Requirements

• Data Analysis and Interpretation: Proficient in analyzing and interpreting data, managing Excel, and accurately understanding financial information.
• Technical Skills: Proficient with MS Office programs, especially Excel and Outlook, and knowledgeable in digital merchandising tools.
• Website Optimization: Skilled in taxonomy optimization, Product Detail Page enhancement, and on-site search term optimization.
• Marketing and Promotion Execution: Experienced in executing promotions, event optimization, and supporting affiliate and SEM strategies.
• Strategic Thinking and Planning: Capable of identifying sales opportunities, collaborating with merchant teams, and conducting competitive analysis.
• Cross-Functional Collaboration: Excellent in building strategic relationships across functions, demonstrating leadership and interpersonal skills.
• Customer Focus: Dedicated to achieving customer satisfaction and improving the customer shopping experience.
• Communication Skills: Practices effective, clear, and continuous communication, ensuring others are well-informed.
• Creative and Analytical Thinking: Thinks creatively, analytically, strategically, and technically to solve problems and innovate.
• Project Management: Manages multiple tasks and projects, ensuring site maintenance and optimization of onsite assets.
• Business Acumen: Understands the digital retail landscape, competitive best practices, and collaborates with business intelligence teams for strategic site audits.
• Candidates with a Bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 1-2 years of related experience.
• This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.
• Able to work a flexible schedule based on department and company needs.

Benefits

• Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement