Events Manager, APA Marketing

Responsibilities

• Develop and execute customer-centric event strategies that support regional marketing priorities, business growth objectives, and strategic account engagement across APAC.
• Lead the development and growth of flagship event franchises and proprietary event platforms, ensuring strong customer engagement, market differentiation, and measurable business impact.
• Partner with internal stakeholders and external thought leaders to develop compelling event themes, content strategies, and customer experiences that resonate with priority audience segments across APAC.
• Identify and develop strategic partnership opportunities with industry associations, media platforms, ecosystem partners, keynote speakers, and co-investment partners to enhance event value, reach, and commercial outcomes.
• Support the end-to-end planning and execution of physical, virtual, and hybrid events, from concept creation, campaign development and stakeholder alignment through delivery and post-event evaluation.
• Partner closely with Sales and Product teams to design event programs that create meaningful customer engagement opportunities and contribute to pipeline generation and revenue growth.
• Manage multiple event projects simultaneously, ensuring delivery against timelines, budgets, quality standards, and business objectives.
• Build and maintain comprehensive project plans, stakeholder communication plans, risk registers, and event governance processes to ensure flawless execution.
• Establish and drive event measurement frameworks, including event evaluation, new customer acquisition, customer satisfaction, pipeline influence, sourced revenue, and ROI reporting.
• Source, evaluate, negotiate, and manage event agencies, production vendors, venues, and suppliers to ensure high-quality delivery and cost efficiency.
• Oversee all aspects of agency performance, ensuring consistency in execution, creativity, customer experience, and adherence to Maersk brand standards.
• Drive innovation by identifying and testing new event formats, technologies, platforms, and engagement approaches to continuously improve event effectiveness and customer experience.
• Lead "test-and-learn" initiatives across the APAC marketing organization, capturing insights and sharing best practices to elevate event excellence across teams.
• Continuously evaluate emerging event trends, audience behaviors, and technology platforms to ensure Maersk remains at the forefront of customer engagement and event innovation.
• Serve as a key liaison between APAC Marketing, Global Marketing, Communications, and local market teams to ensure alignment, scalability, and knowledge sharing.
• Build relationships with strategic industry organizations, event platforms, and ecosystem partners to expand Maersk's market presence and customer engagement opportunities.
• Act as the APAC point of contact for event governance, budget management, and best-practice adoption, leveraging global frameworks while tailoring approaches to regional customer needs.
• Continuously review and improve event processes, tools, and standards to enhance operational efficiency and execution quality across the region.

Requirements

• Bachelor's degree in Marketing, Business, Communications or a related field.
• 5+ years of experience in B2B event marketing, conference management, experiential marketing, or customer engagement programs.
• Proven track record of planning and delivering large-scale customer events, executive forums, webinars, trade shows, and other marketing programs.
• Strong understanding of the APAC market, customer needs, and cultural nuances across the region.
• Experience developing event strategies, content, and customer experiences for in-person, virtual, and hybrid events.
• Ability to build and manage relationships with agencies, vendors, speakers, partners, and other external stakeholders.
• Commercial mindset with an understanding of how events contribute to customer engagement, pipeline growth, and business outcomes.
• Strong project management skills with the ability to manage multiple projects, stakeholders, budgets, and timelines simultaneously.
• Data-driven approach to measuring event performance, customer engagement, and return on investment.
• Excellent communication and stakeholder management skills, with the ability to collaborate effectively across regional and global teams.
• Fluent in English; Mandarin-speaking would be advantageous to engage effectively with relevant stakeholders
• Willingness to travel across the APAC region as required.