Event and Sales Manager

The Event Sales Manager drives profitable private dining and events revenue while delivering gracious, detail-perfect experiences. You'll own the full sales cycle from prospecting and proposals to contracting, BEO creation, and post-event follow-up, partnering closely with Culinary, Beverage, and Operations to execute flawlessly and build repeat business.

Responsibilities

• Prospect and qualify leads across corporate, social, hotel, and agency segments; conduct site visits and tastings.
• Build proposals and menus tailored to occasion, budget, and brand standards; negotiate and close with clear timelines.
• Manage holds, options, and room blocks (as applicable); secure deposits and signed contracts to policy.
• Maintain accurate forecasts, pace, and pipeline health; meet or exceed monthly/quarterly revenue targets.
• Translate client vision into detailed BEOs (menus, staffing, floor plans, AV, décor, timelines).
• Lead internal hand-offs and pre-con meetings; ensure teams have complete and current event specs.
• Be on-site for key programs as needed; support real-time adjustments that protect guest experience and margin.
• Conduct post-event recaps; capture feedback and opportunities for future bookings.
• Provide white-glove service from first inquiry to post-event thank-you; maintain CRM notes and contact plans.
• Grow repeat and referral business with strategic touches, offers, and partnerships.
• Manage VIP, concierge, and hotel partner relationships where applicable.
• Partner with Culinary/Beverage on seasonal packages, tasting notes, and costed menus.
• Align with Operations on staffing plans, set-ups, and service standards; with Marketing/PR on content and promotions.
• Coordinate with Finance on invoicing, deposits, credits, and final billing accuracy.
• Optimize mix and margins via pricing, minimums, upsells (pairings, premium bars, enhancements), and room usage.
• Track KPIs (inquiries, conversion, ADR, covers, revenue mix, event profitability) and share weekly dashboards.
• Monitor market trends and competitive sets; recommend offers and calendars that drive demand.
• Ensure contracts, COIs, permits, and vendor agreements meet company and local requirements.
• Uphold JAG brand voice and service standards across proposals, collateral, and the guest journey.