The Senior Event Operations Manager owns the end-to-end operational integrity of MSA Marketing's event program, turning events into a measurable, repeatable driver of leads, pipeline, and ROI. This role spans first-, second-, and third-party events, from global tentpoles to regional and scale programs, and defines event capabilities requirements, operational processes, and measurement models. Working closely with Global & Regional Marketing, Analytics, Finance, Sales, Product & Engineering, the role transforms and matures event capabilities, closing critical gaps and establishing unified ways of working across Marketing, Sales & Operations.

Responsibilities

Owns the end-to-end operational integrity of the event program across first-, second-, and third-party events, from tentpole to scale and regional, defining the technical and process requirements and roadmap for the full event lifecycle capabilities.
Establish a unified event lifecycle operating model, aligning Marketing and Sales on common definitions, processes, and platform requirements spanning planning, execution and data capture, post-event activation and measurement.
Tentpole events: Accountable for on-the-ground operations as they relate to leads and pipeline, ensuring compliant contact and lead capture, customer meetings, and clean hand-off into sales pipeline activation are executed on site.
Drives large-scale (e.g., features spanning multiple semesters) planning and provides solutions by seeking to identify key milestones, providing expertise into developing plans, and leading team discussions. Estimates and articulates business impacts and anticipates business outcomes associated with planning. Oversees planning documents and drives discussions to ensure action and execution, managing ambiguity and complex scenarios. Works across teams to provide status updates and drive progress and alignment across peer groups, and resolve conflicting priorities to overcome barriers. Discovers insights in data using exploratory techniques and brings insights into action-oriented information for senior (e.g., director, general manager [GM] level) business stakeholders. Identifies opportunities for solutions beyond direct responsibilities.
Tracks deliverables and timeliness. Identifies and resolves blockers to ensure implementation. Oversees governance to ensure any possible changes/issues are socialized prior to implementation. Develops processes across disciplines and enacts changes across teams.
Develops metrics, targets, and measurement plans at program level by partnering with internal teams (marketing, sales, operations, finance, product, engineering, etc.). Contributes to operational reporting and monitoring by tracking metrics, identifying and implementing corrective actions, and communicating issues. Communicates metrics across stakeholders to land feature improvements and provide strategic inputs into the business.
Oversees the development and execution of processes and procedures to enable management of marketing artifacts by providing input and giving feedback to others. Drives process improvements through others and oversees efforts to optimize processes.
Gathers information on moderately complex product scenarios by researching and interviewing people about impacts of potential changes. Utilizes understanding of details gathered to align requests with Engineering colleagues and define requirements. Communicates inputs to engineers to inform size and scope. Develops and communicates business justification, estimating business impact to drive prioritization of resources and alignment with short- and long-term revenue objectives. Understands the competitive landscape.
Ensures compliance of Marketing products/programs, policies, and across projects. Collaborates with internal teams (e.g., Engineering, Privacy team, Legal, Procurement) and external suppliers to ensure compliance in design and execution. Communicates policies and guidelines to ensure understanding and emphasize business impact. Abides by all compliance policies, processes, etc. Advises business on how to run marketing programs. Initiates compliance programs to ensure marketing continues to adhere to changing requirements (e.g., accessibility compliance). Identifies improvements in policies/processes.
Uses business knowledge and technical expertise to assist with analyzing the work of the Marketing team to identify potential future business opportunities. Coaches and provides support to teams to execute technical roadmaps and strategy. Participates in industry groups and may share knowledge with the industry through various means (e.g., conferences, white papers, blog posts). Defines the standards/policies for usage of marketing technology. Develops standard operating procedures (SOP), trainings, and documentation for marketing technology platforms. Learns and understands the current state of the industry, including knowledge of tools, techniques, strategies, and processes that can be utilized to improve process efficiency and performance. Designs and scales operations of marketing technology platforms for Microsoft needs.

Requirements

Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 5+ years of marketing operations, program management, project management, or related experience
OR equivalent experience.

Nice to have

Master's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 5+ years of marketing operations, program management, project management, or related experience
OR Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 8+ years of marketing operations, program management, project management, or related experience
OR equivalent experience.
3+ years technology/process improvement experience.