We are looking for a commercially minded, proactive and outcome-driven B2B Events Lead to join Netcompany UK's high-performing marketing team. Based in London and reporting directly to the Head of Marketing UK, you will be part of the team driving forward and executing Netcompany UK's ambitious Go-to-Market (GTM) strategy and plan. You will develop, manage and deliver a portfolio of B2B events, from event conception and curation through to audience development, attendance and onsite execution, working closely with the UK GTM team to lead events including tailored CXO roundtables, breakfast briefings, live fireside chats, conference activations and sponsorships.

Responsibilities

Be accountable for the success of the UK’s B2B event portfolio, from conception through to delivery and follow-up.
Develop, curate, manage and deliver B2B events for our core local market verticals: Digital Government, Healthcare, Defence, Tax & Customs, Transportation, Energy & Utilities, and more.
Understand our clients, prospects and target sectors, and identify the topics, formats and experiences that will make senior decision-makers want to attend.
Build a strong narrative and proposition for each event, driven internally and externally through marketing channels and enabling GTM Sector Leads to engage potential clients and prospects.
Research, curate and invite participants and invitation lists for tailored CXO roundtables and senior-level executive events in coordination with the GTM team.
Work with GTM and Sales to identify the right accounts and prospects and ensure we get the right people in the room.
Create and project-manage each B2B event with clear schedules and strong cross-functional briefs, setting and ensuring deadlines are met and coordinating between the Global and Local Marcom teams.
Manage speakers, partners, agencies, suppliers and other stakeholders to deliver a high-quality event experience.
Manage and control individual B2B event budgets with the Head of Marketing UK.
Ensure and track event ROI through close alignment with GTM Leads and the UK Sales Operations Lead, including engagement, leads, meetings, opportunities and contribution to pipeline.
Capture learnings from each event and use them to continually improve our B2B events programme.

Requirements

Extensive experience within B2B events or marketing, with a proven track record of delivering successful B2B events and strong experience in B2B lead generation.
A natural understanding of what will interest, engage and motivate senior B2B audiences.
Commercial mind combined with strong management skills: able to connect the dots within the business and effectively manage stakeholders, projects and budgets.
Proven ability to take an event from idea and proposition through to audience generation, execution and measurable commercial outcome.
Excellent communicator and influencer: strong copywriting, clear written and verbal communication, impeccable face-to-face and phone manner, and strong interpersonal skills.
Fast-paced problem-solver who is comfortable working in an “all-hands-on-deck” team environment.
Self-starter with strong project-management experience and the confidence to take ownership and make decisions.
Tech-savvy with good business acumen: strong computer skills and working knowledge of Microsoft 365, project-management platforms such as Notion, CRM, CMS and Teams.
Experience understanding and influencing the sales cycle, marketing funnel and customer journey, combined with an outcome-driven attitude.
Strong negotiation skills and experience managing digital marketing and event budgets.

Benefits

Hybrid working model with some flexible working
25 days’ holiday
Private Medical Health care via Vitality
Pension contribution, Life Assurance
Professional certifications supported as part of learning and development.
A range of retail discounts to enhance your lifestyle, encompassing restaurants, supermarkets, travel, leisure activities and health and well-being services.
Access to our Employee Resource Groups, our groups represent diverse backgrounds and provide a platform for colleagues to connect, learn, and support one another.