Event Manager

Responsibilities

• Own the annual event calendar across both Public Safety & Justice product lines, evaluating national, state and regional opportunities and recommending which events to renew, consolidate, expand or discontinue.
• Balance the event portfolio across key audiences, including prosecutors, defenders, law enforcement agencies and 911 organizations.
• Develop distinct event strategies for each product line and sales team, recognizing the different go-to-market motions across Evidencentral and NiCE Inform AI.
• Contribute to event budget planning by providing show-level performance data and recommendations that help determine investment across both product lines.
• Track event spend throughout the year, negotiate with vendors, monitor variances and reconcile actual costs against planned investment.
• Partner with Procurement to manage vendor onboarding, requisitions, purchase orders, invoices, approvals and payments while ensuring critical sponsorship and event deadlines are met.
• Manage end-to-end event logistics, including sponsorships, contracts, booth space and design, shipping, collateral, demo hardware, staffing, room blocks, speaking opportunities, award submissions and association deliverables.
• Develop a detailed run of show and staffing plan for each event in partnership with the appropriate sales team.
• Own on-site execution for priority events, including booth operations, staffing schedules, demo stations, pre-booked meetings and lead-capture processes.
• Plan and execute customer and partner engagements including dinners, receptions, hospitality events and small-group gatherings.
• Coordinate guest lists, venues, menus, timing, internal attendance and post-event follow-up while ensuring compliance with applicable gift and hospitality policies.
• Establish the lead-capture strategy before each event, including required fields, qualification criteria, campaign setup and naming conventions.
• Collect, clean, de-duplicate and enrich event leads before handing them to the Marketing Analyst for upload into Salesforce against the appropriate campaign.
• Maintain strong attribution hygiene by ensuring event leads reach Salesforce with accurate campaign and source information.
• Partner with each sales team before events to establish the post-event follow-up strategy, including segmentation, messaging and lead-selection criteria.
• Adapt and personalize post-event Outreach sequences based on the event, audience, product line and conversations generated at the show.
• Provide SDR teams with clean, enriched lead lists and recommendations regarding lead priority, agency information and relevant event context.
• Launch Outreach sequences according to the agreed post-event schedule and help ensure timely follow-up.
• Build and maintain relationships with professional associations across the Public Safety & Justice market and identify opportunities to increase NiCE’s presence and engagement.
• Partner with the broader marketing organization to ensure each event has a clear next step for attendees, including webinars, landing pages and relevant content.
• Use AI tools including Claude and Microsoft Copilot to support follow-up content, lead cleanup and de-duplication, event analysis, post-event summaries and recurring reporting.

Requirements

• 5+ years of experience planning and executing B2B trade shows, conferences and events end to end, including direct on-site ownership.
• Demonstrated experience owning the post-event lead lifecycle, including lead capture, data hygiene and enrichment, campaign attribution and sales handoff.
• Hands-on experience with Salesforce for campaign management and attribution.
• Experience using Monday.com or a similar project management platform to manage event plans, timelines, deliverables and cross-functional visibility.
• Experience cleaning and enriching event lead data, including de-duplication, missing-field completion and company, agency or title normalization.
• Experience with data enrichment platforms such as ZoomInfo or similar tools.
• Working knowledge of a sales engagement platform such as Outreach, including the ability to segment leads, build and launch sequences and support effective sales handoffs.
• Proven ability to support multiple sales teams, product lines or business priorities simultaneously.
• Experience tracking event spend, negotiating with vendors and managing purchase orders, invoices and reconciliation.
• Ability to navigate corporate procurement processes and manage vendor relationships through payment completion.
• Fluency using AI tools such as Claude and Microsoft Copilot for practical business applications including drafting, data cleanup, analysis and reporting.
• Strong written and verbal communication skills with the ability to create clear event plans, staffing briefs, follow-up strategies and post-event reporting.
• Strong organizational skills and attention to detail with the ability to manage multiple events, stakeholders and deadlines simultaneously.
• Willingness to travel approximately 10–15% and work event hours as required.

Nice to have

• Experience marketing to the public sector, government, justice or public safety markets.
• Experience working with professional associations or association-led marketing programs.
• Experience managing association co-sponsored programs, sponsorships or speaking opportunities.
• Familiarity with marketing automation platforms such as Marketo or similar solutions.
• Understanding of marketing campaign logic, funnel reporting and event-driven demand generation.
• Certified Meeting Professional (CMP) certification.