Norm is seeking a Director of Brand Events to build flagship programs that strengthen its market position and bring together people shaping AI, law, regulation, and business. Reporting to the Head of Marketing, this role owns the brand events strategy and execution end to end, determining where Norm should host, partner, sponsor, or create something new, and shaping programming, audience, speakers, partnerships, production, and guest experience. The director will lead executive forums, policy gatherings, and industry events, manage budgets and vendors, and measure impact through strategic relevance and brand influence.

Responsibilities

Build the strategy: Create Norm’s brand events roadmap, including flagship programs and original event properties that can grow in reach and influence.
Identify opportunities: Determine the conversations, audiences, institutions, and market moments where Norm should have a meaningful presence.
Create exceptional programs: Lead executive forums, policy gatherings, industry events, strategic partnerships, and other high-profile experiences.
Develop programming and audiences: Shape each event’s purpose, format, content, speakers, and guest list while recruiting influential participants.
Advise and collaborate: Partner with Norm’s leadership and cross-functional teams on event opportunities, programming, partnerships, and external positioning.
Own execution: Manage budgets, timelines, agencies, vendors, production, hospitality, and on-site delivery from concept through completion.
Measure impact: Evaluate programs through strategic relevance, audience quality, relationship value, influence, and brand impact.

Requirements

Significant experience developing and executing high-profile events for senior and influential audiences.
Experience developing executive-level programming and preparing senior leaders for public appearances.
A track record of building an events strategy vs. simply managing an established calendar.
Strong editorial and programming instincts, with the ability to recognize which conversations are timely and worth creating.
Exceptional executive presence and credibility with senior internal and external stakeholders.
The ability to turn an ambitious or ambiguous idea into a clear strategy and exceptional finished experience.
Strong creative judgment paired with rigorous operational and financial discipline.

Nice to have

Familiarity with AI, legal technology, regulation, or another complex enterprise category.
An established network across business, law, government, policy, technology, or academia.

Benefits

Base salary: $185,000 to $230,000 per year
Equity: Included
Benefits: 401(k) with employer match; health, dental, and vision coverage; unlimited paid time off; free lunch in the office daily; and an employee referral bonus program.
Relocation: [If applicable] Financial support to ease your move to New York City, designed to make the transition smooth and stress-free.