As Global Head of Brand Events at On, you will set the global strategic vision for brand activations and events, develop immersive event formats, and build partnerships to drive impact. You will define global event standards, analyze performance, and lead a high-performing global team to strengthen On's community through meaningful experiences.

Responsibilities

Set the global strategic vision for brand activations and events at On
Develop immersive event formats aligned with global campaigns and Go-To-Market initiatives
Identify and implement tools and technologies to elevate event experiences and enable scale
Source, negotiate, and manage partnerships with relevant organizations to drive event impact and success
Promote and amplify the full range of On’s brand activations across channels and markets
Define global event brand standards and ensure consistent execution across all touchpoints
Analyze event performance and data to drive continuous improvement and learning
Enable and support markets to execute events in line with global brand guidelines
Lead the development of communication frameworks across pre-, during-, and post-event moments
Grow and strengthen On’s global community and fan base through impactful activations
Build, lead, and develop a high-performing global team of brand activation and event experts

Requirements

10+ years of experience leading and delivering global events, with a proven track record of impactful brand activations
7+ years of experience managing and developing high-performing teams
Ideally, experience within a global sportswear, athletic, or performance brand, with a strong understanding of community-driven marketing
Experience working in a creative agency environment (in-house or external), with a strong creative and solution-oriented mindset
Deep expertise across physical, digital, and hybrid event formats at global scale
Strong leadership skills, with experience operating in highly matrixed, international organizations
Entrepreneurial, proactive, and driven to innovate, optimize, and build new approaches
Excellent communicator with an inspiring, collaborative, and positive leadership style