Marketing Coordinator, Events

As the Marketing Coordinator, Events, you will own execution of OpenSesame's trade show and live event calendar, with a strong emphasis on event logistics and onsite execution. You will manage hands-on logistics, vendor relationships, budgets, and cross-functional alignment with sales and marketing teams. The role reports to the Manager of Integrated Campaigns and works alongside the Field Marketing Manager to execute the live event calendar.

Responsibilities

• End-to-End Event Execution: Plan, manage, and execute OpenSesame’s event calendar, including third-party trade shows and field events.
• Campaign & Cross-Functional Alignment: Translate Integrated Campaigns strategies into actionable event plans - partnering closely with your team members across marketing while aligning directly with Sales, Customer Success, and GTM Operations on audience targeting, messaging, and pipeline goals.
• Logistics & Vendor Management: Own all operational details - booth logistics, contract negotiations, venue sourcing, staff scheduling, travel coordination, shipping, promotional materials, and vendor relationships.
• Sales & Partner Enablement: Build pre-event prep materials, coordinate booth/meeting staffing schedules, and equip sales representatives and partner managers with the tools and context needed to maximize onsite meetings and follow-ups.
• Budget & ROI Tracking: Manage event budgets down to the penny and track key event performance metrics (MQLs, meeting volume, pipeline contribution, cost-per-lead) to report performance against budget and targets for manager review.
• AI & Modern Workflow Adoption: Integrate AI tools into your daily workflow to streamline event communications, build promotional copy faster, summarize event takeaways, and optimize event administrative tasks.
• Complete onboarding and set up 1:1s with key partners across Integrated Marketing, Sales, RevOps, and Partner teams.
• Audit all active and upcoming Q3/Q4 events (live and digital) to understand commitments, contracts, timelines, and deliverables.
• Shadow existing tradeshow and event operational workflows, including booth build/breakdown, to learn current tech stack, attribution tags, and CRM handoff points.
• Take direct ownership of logistics for our upcoming events already on the calendar.
• Fully own the end-to-end execution of trade shows as well as support on field events, ensuring clean tracking, tight vendor management, and seamless pre/post-event sales handoffs.
• Standardize the pre-event enablement process for sales reps attending field events (briefing documents, meeting schedules, target account lists).
• Establish a repeatable post-event follow-up rhythm in partnership with demand gen and sales ops to guarantee rapid lead routing and campaign attribution.
• Identify one manual event workflow (e.g., vendor communications, attendee follow-up copy, or speaker briefing docs) and implement an AI-driven tool or template to accelerate it.
• Contribute event-level performance data and takeaways — pipeline contribution, ROI, and partner participation — to the Q3/Q4 event retrospective.
• Provide input on proposed event types, budget needs, and partner opportunities to support the 2027 events strategy.
• Formalize a scalable event request and evaluation rubric to help the integrated marketing team evaluate incoming field/partner event opportunities against ideal customer profile (ICP) fit and cost efficiency.

Requirements

• We’re looking for proven examples from your career that show you can do this job, that you’ve built systems, driven alignment, and created impact at scale. When you look back a year from now, you’ll know you’ve made OpenSesame better, faster, and stronger because of your leadership.
• Performance Driven: We're looking for self-starters with a track record of delivering excellent results, but we're highly selective about who we hire. We don't focus on typical job requirements, instead, we're interested in specific examples from your past experiences.

Benefits

• Benefits: Benefits include comprehensive medical, dental, and vision coverage, flexible PTO, 401(k) matching, incentive stock options, volunteer time off, Employee Resource Groups, and a generous professional development program with dedicated annual time off for learning and growth.