Field Marketing and Events Manager

Responsibilities

• Liaise with and own the relationship between Marketing and the Sales team, ensuring ongoing alignment on priorities, campaigns, and lead follow-up.
• Own and execute logistics for a full slate of events, including field events, executive dinners, and tradeshows.
• Lead event ideation and concept development, including theming and format selection.
• Build event briefs, landing pages, and email promotions for each event.
• Manage onsite logistics, including venue selection, vendor and catering coordination, AV, shipping, and staffing.
• Own event follow-up, including post-event communications, lead handoff, and reporting on metrics such as attendance, pipeline influence, and ROI.
• Support event logistics for Planful's annual user conference.
• Track and report on the success of field marketing campaigns and events, partnering with marketing operations to measure KPIs and ROI.
• Manage and coordinate vendor relationships and event budgets, ensuring resources are allocated effectively.

Requirements

• 2-3+ years of experience in B2B SaaS marketing, with preferred experience in field marketing and event management.
• Proven experience planning and executing successful field events, dinners, and tradeshows end-to-end.
• Strong project management skills, with the ability to manage multiple events and priorities simultaneously.
• Excellent organizational and logistical skills, with a strong attention to detail.
• Strong written and verbal communication skills, with the ability to work cross-functionally with sales, marketing, and executives.
• Strong analytical skills, with the ability to track and report on the success of marketing programs and events.

Nice to have

• Salesforce and marketing automation platform experience preferred.
• Experience working with enterprise software or SaaS companies is a plus.

Benefits

• 2 Volunteer days, Birthday PTO, and quarterly company Wellness Days
• 3 months supply of diapers and meal deliveries for the first month of your Maternity/Paternity leave
• Annual Planful Palooza, our in-person, company-wide culture kickoff held in cities like San Diego, Denver, and most recently - Palm Desert, California!
• Team-specific offsites in cities like New York, Sonoma, or our brand new HQ based in downtown San Francisco
• Office hubs in San Francisco, Toronto, and London. We also offer benefits such as home office setup, and monthly wifi and cell phone reimbursements for all employees, in-office or remote.
• Company-wide Mentorship program with Executive sponsorship of CFO and Manager-specific monthly training programs
• Employee Resource Groups such as Women of Planful, Parents of Planful, and many more. We encourage our teammates to bring their authentic selves to the team, and have full support in creating new ERGs & communities along the way