Senior Event Planner, Global Events & Activations
- Workplace
- Hybrid
- Commitment
- Full-time
- Seniority
- Senior
- Salary
- $146,400-219,600/yr
- Posted
The Senior Event Planner is an experienced event marketer responsible for supporting the Global Events & Activations team in translating marketing objectives into world-class live experiences that support commercial goals, strengthen brand perception and create meaningful engagement with players. Reporting to the Senior Manager, Global Events & Activations, this role will own the end-to-end development of events & activations for assigned campaigns, from initial briefing and planning through agency management, production, global rollout and post-campaign evaluation. The role will work collaboratively with Global Marketing, Game Studios, PR, Social, Partnership, Influencer and Territory Marketing teams to ensure every activation delivers against a unified global vision while allowing flexibility for local market execution.
Responsibilities
- Lead assigned activation initiatives for global marketing campaigns, many with a U.S. focus, from briefing through delivery and evaluation, translating marketing objectives into clear and actionable plans.
- Partner with Games Marketing, Brand and Hardware Marketing, Studios, Partnerships, Sponsorships, PR, Social, Influencer and Territory Marketing teams to define the role of events within broader go-to-market plans and identify opportunities for creators, content and earned media.
- Develop events briefs and guide agencies from concept through programming, production and live delivery, balancing creative ambition with budget, timeline and operational feasibility.
- Manage agencies, suppliers, budgets, statements of work, schedules and technical or onsite operations to deliver high-quality experiences.
- Present activation frameworks to territory teams, review local proposals and provide guidance that maintains a unified global vision while allowing appropriate market flexibility.
- Ensure programs meet Creative, Legal, Corporate Security and Health & Safety requirements, supported by clear risk assessments, operational plans and delivery schedules.
- Define KPIs, lead post-event reporting and share insights and recommendations that strengthen future campaigns and the Global Events & Activations Strategy.
Requirements
- Approximately 8+ years of relevant experience in experiential marketing, events or production within gaming, entertainment, media or technology.
- Proven experience leading global experiential campaigns from strategy and creative development through production, rollout and evaluation.
- Strong integrated marketing, stakeholder and agency management skills, including the ability to influence senior partners and build trusted relationships.
- Commercial awareness and production expertise, including budgets, suppliers, governance, risk assessments and Health & Safety requirements.
- Ability to balance strategic thinking and creative ambition with operational feasibility, timelines and business priorities.
- Clear, confident communicator who is equally comfortable presenting to senior leadership as well as supporting onsite delivery.
Benefits
- In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.