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SailGP
Actively hiring
Event Sales Manager - Italy
- Workplace
- Remote
- Commitment
- Contract
- Seniority
- Senior
- Posted
Location
Rome, Italy
The Event Sponsorship Sales Manager, Italy is a commercially driven sales leader responsible for generating sponsorship & hospitality revenue and developing commercial partnerships around the Rome Sail Grand Prix, taking place on September 11/12, 2027. The role will focus on identifying, developing, and closing new business opportunities with Italian and international brands, supporting the growth of SailGP's commercial presence in the Italian market. Working closely with the global commercial, event, marketing, and partnership activation teams, this role will own the sponsorship & corporate hospitality sales process from prospecting and relationship development through to negotiation and close.
Responsibilities
- Develop and execute a sponsorship sales strategy for SailGP event in Italy to meet and exceed revenue targets.
- Identify, prospect, and close new sponsorship and partnership opportunities across priority categories
- Build and manage a strong pipeline of prospective partners, using CRM tools to track activity, manage opportunities, and forecast accurately.
- Develop compelling, tailored sales proposals and presentations that communicate SailGP's unique value proposition and commercial opportunities.
- Lead on the presentation of compelling SailGP Event propositions to key brands in the Italian market
- Support the global sales team in potential global partnership opportunities arising from the Italian market
- Work closely with the global corporate (hospitality) sales team to generate local hospitality interest and sales opportunities to complement the local market sponsorship process
- Secure corporate bookings for event hospitality packages (for relevant local and global brands)
- Present a strong understanding of the Italian sports sponsorship and brand marketing landscape.
- Identify emerging opportunities, category whitespace, and competitive dynamics within the market.
- Support the Events team in identifying new inventory opportunities and partnership integrations
- Represent SailGP at relevant industry events, conferences, and networking forums to build relationships, generate leads, and increase commercial awareness.
Requirements
- 5+ years of experience in sports sponsorship, commercial sales, business development, media sales, events, or a related field, with a proven track record of delivering revenue.
- Demonstrated experience managing the full sales cycle and closing sponsorship or partnership deals
- Strong knowledge of the Italian sports, sponsorship, and brand marketing landscape.
- Existing relationships with senior contacts across Italian brands, agencies, and/or media partners.
- Strong presentation, negotiation, communication, and relationship-building skills.
- Highly organized with strong pipeline management and forecasting skills.
- Comfortable working independently while collaborating across a fast-paced, international organization.
- Fluent Italian and strong English language skills required.
Nice to have
- Passion for sailing, sport, entertainment, or premium/international brands a plus.
- Bachelor's degree or equivalent experience preferred.