Principal Events Manager

This role leads the end-to-end execution of a global portfolio of Tier 1 and Tier 2 events, translating global strategy into detailed plans and deliverables. The manager owns planning and delivery of industry conferences, sponsorships, and proprietary programs, partnering cross-functionally to drive measurable pipeline and customer engagement. They oversee agencies, manage budgets, and develop scalable processes to ensure consistent, high-quality execution aligned with global standards.

Responsibilities

• Lead end-to-end execution of a global portfolio of Tier 1 and Tier 2 third-party and proprietary events, translating global strategy into detailed plans, timelines, and deliverables.
• Own planning and delivery of industry conferences, sponsorships, hosted experiences, and proprietary programs across regions, ensuring consistent, high-quality execution aligned to global standards.
• Partner cross-functionally with Product Marketing, Growth Marketing, Field Marketing, Content, Design, Sales, SDRs, and Marketing Operations to operationalize integrated event campaigns and ensure alignment with go-to-market priorities.
• Drive event programs that generate measurable pipeline and customer engagement through meeting programs, lead capture, attendee journeys, and coordinated post-event follow-up.
• Manage execution of global sponsorship programs, ensuring fulfillment of contractual deliverables including booths, staffing plans, capture frameworks, speaking engagements, customer events, and executive activations.
• Oversee agencies and vendors responsible for production, logistics, shipping, and on-site delivery, ensuring seamless and on-brand event experiences.
• Manage event budgets, forecasting, and spend tracking to deliver programs efficiently and within approved investment levels.
• Lead project management across complex workstreams, driving alignment, accountability, and clear communication among stakeholders.
• Develop and maintain scalable processes, templates, and workflows that enable consistent global execution and improve operational efficiency.
• • Provide day-to-day guidance and mentorship to event managers and coordinators, supporting prioritization, workload management, and professional development.
• Partner with Marketing Operations to track performance, measure pipeline influence, and deliver post-event reporting and insights.
• Continuously evaluate programs to improve attendee experience, operational rigor, and overall program effectiveness.
• Other duties as assigned

Requirements

• 10+ years of B2B marketing experience, specifically in Tier 1 global industry events, Demand Generation, or Field Marketing with an enterprise focus.
• Proven track record driving pipeline creation, acceleration, and revenue impact in high-growth environments.
• Deep understanding of executive-level engagement and tailoring messaging for complex buying committees and large-scale deals.
• Significant experience using Salesforce and Tableau to analyze pipeline health and provide executive reporting.
• Exceptional ability to navigate ambiguity, lead cross-functional teams, and build processes from the ground up.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

Nice to have

• B2B SaaS experience strongly preferred.

Benefits

• Employer subsidized medical/vision and dental coverage for full-time employees
• 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
• Monthly stipend to support your work and productivity
• Flexible Time Away Program, plus Sick Time Off
• US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
• US employees receive 12 paid holidays per year
• Up to 24 weeks of Parental Leave
• Personal paid Volunteer Day to support our community
• Opportunities for professional growth and development including access to Udemy online courses
• Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
• Teleworking options from any registered location in the U.S. (role specific)