The Sr. Product Marketing Manager - AI Data Cloud is responsible for driving the operational engine behind event content at Snowflake. This role manages the end-to-end content production pipeline for flagship events like Snowflake Summit and World Tour, ensuring sessions, speakers, and assets move from concept to delivery flawlessly. The role works closely with internal stakeholders and external agencies, serving as the primary point of contact for content workstreams across physical and digital programs.

Responsibilities

Manage the end-to-end content production pipeline for strategic events — leveraging automation and AI-powered tools to track sessions, speakers, and assets from submission through delivery and post-event distribution
Act as the primary point of contact for internal and external speakers — managing submission deadlines, review cycles, rehearsal coordination, and asset approvals across concurrent programs
Ensure speaker portals, event content catalogs, and website content is accurate and current across all platforms
Coordinate cross-functional content reviews with internal stakeholders (Product Marketing, Legal, Corporate Marketing) and external agencies to ensure all assets are approved and show-ready
Lead the packaging and distribution of event content into reusable formats for account-level activations, webinars, and digital follow-ons — using AI to scale and personalize content repurposing across audiences and channels
Partner with agency and AV production teams to ensure content assets meet technical specifications and brand requirements

Requirements

2–5+ years of experience in event operations, content operations, or marketing program execution in a B2B environment
Proven ability to manage multiple concurrent workstreams and stakeholders under tight deadlines
Experience with automating workflows with AI, project management tools, and content or event management platforms
Strong written and verbal communication skills with a customer service orientation and solution-focused approach
Execution excellence with great attention to detail as well as effective written and verbal communication
Experience in-house at a large, highly visible technology company or event marketing agency
Familiarity with Speaker Resource Center tooling, event CMS platforms (e.g., RainFocus, Cvent), or similar systems
Proven success in executing multiple events and programs simultaneously using both internal and external resources
Motivated self-starter with a bias for action who thrives in complex, fast-moving environments
Data-driven approach to evaluating the effectiveness of events and identifying opportunities for improvement
AI-driven mindset when implementing workflows and processes

Benefits

The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.