As Strategic Events Specialist, EMEA, you will own complete workstreams across Snowflake's most visible events in the region, spanning Snowflake-hosted events (like World Tour stops, executive roundtables, and developer events) and major third-party conferences where Snowflake sponsors or exhibits. Working closely with the Strategic Events team and partners across Field Marketing, Sales, and external agencies, you will translate event plans into seamless, high-quality experiences, coordinating multiple programs at once, managing timelines and deliverables, and ensuring every detail from registration to onsite execution is delivered on time and on brand. The role is based in London with a minimum of three days per week onsite, and involves periodic travel across EMEA and occasional evening or weekend commitments around key events.

Responsibilities

You'll own workstreams within Snowflake-owned experiences including Snowflake World Tour, Snowflake Summit activations, developer events, executive workshops and roundtables, customer dinners, and partner events.
Run your logistics workstreams end-to-end, from planning through onsite delivery and wrap-up.
Build and manage registration, track RSVPs against target, and report attendance clearly to event stakeholders.
Coordinate agendas, speakers, content, briefings, rehearsals, and session logistics.
Manage venue, catering, signage, production, branding, and swag requirements.
Deliver customer and executive hospitality, including VIP guests, dinners, and 1:1 meetings, in partnership with Field Marketing and Sales.
Work with Sales and Field Marketing to make sure priority customers and target accounts are engaged and attending
Ensure a seamless experience for attendees, speakers, and internal stakeholders while onsite.
Own assigned sponsorship deliverables with event organizers — booth space, branding, speaking slots, passes, entitlements — and ensure we make the most of every opportunity.
Track organizer deadlines and requirements across the internal teams you depend on, flagging slippage early rather than late.
Manage booth build and exhibitor logistics with agencies and production partners across creative, AV, furniture, signage, and shipping.
Coordinate speaker and session requirements, including materials, rehearsals, deadlines, and onsite logistics.
Own lead capture end to end — scanning setup, staffing, data quality, reconciliation, and clean handoff to Sales and marketing ops
Document post-event results, observations, and recommendations that shape future planning.
Ensure Snowflake’s presence is consistent, engaging, and aligned with event objectives.
Own the budget lines for your workstreams, such as catering, signage, or production. Track spend against plan, prevent overages, and escalate variances before they become problems.
Manage purchase orders, invoices, and supplier paperwork accurately and on time.
Track the metrics for your areas: attendance, registration conversion, lead volume and quality, spend against forecast.
Protect data integrity so post-event reporting holds up — clean lists, accurate scans, sensible follow-up categorization.
Contribute to post-event recaps and debriefs with evidence and bring forward changes and optimizations worth making next time.
Maintain and contribute improvements to the trackers, templates, and documentation the team relies on, and leave things clearer than you found them.

Requirements

3–5 years of experience or equivalent depth in fewer years at a high-growth company in events, field marketing, or a closely related environment; agency experience is also welcome.
Proven experience owning event workstreams independently, including onsite delivery.
Experience with B2B trade shows, conferences, or owned events, ideally in technology or another fast-moving industry.
Strong organizational and project-management skills, with clear prioritization when several things are urgent at once.
Comfort with ambiguity. You can pick up a workstream without a fully written brief, ask the right questions, and make sensible calls on the routine decisions while knowing when something needs your manager.
Genuine independence paired with genuine teamwork — you'll own your areas, and you'll also drop what you're doing to help a colleague get theirs over the line.
A data-driven view of event performance. You track the numbers on your own workstreams, you're honest about what didn't work, and you can make a point with evidence.
Confidence working with vendors and agencies day to day, including resolving issues without escalating everything.
Solid commercial fundamentals: budget lines, POs, invoices, and spend tracking.
Clear, structured written and verbal communication, including proactive status updates and early escalation.
Sound judgment about when to act independently and when to escalate — you make routine calls confidently and flag the non-routine ones early.
Proficiency with Google Workspace. Familiarity with Salesforce, Marketo, Canva, and a project management tool such as Wrike or Asana is an advantage.
Willingness to travel across EMEA for onsite delivery, including occasional evening and weekend work around key events.