Freelance Event Producer + Promoter (contract, commission-based) - St. Louis

As a Freelance Local Producer, you will curate, produce, and promote concerts and live events that build a strong Sofar community in your city. You'll set the local strategy, lead artist and venue curation, drive ticket sales, and represent Sofar in your market, all backed by a global platform and team. This is a commission-based freelance role, with events typically taking place on weekends and evenings.

Responsibilities

• Lead curation and booking for shows in your city, sourcing high-quality, diverse artists and unique venues
• Build and execute your city’s event strategy: show frequency, neighborhoods, themes, and growth plans
• Own your local promotion and ticket sales. You are the marketing engine for your city, using social media, community relationships, press, and grassroots tactics to fill every show
• Own staffing and show quality for your events, ensuring every guest, artist, and venue has an exceptional experience (we'll facilitate payment for event staff and provide robust customer service to attendees)
• Manage financial performance, keeping events profitable and healthy
• Identify and partner with community organizations to broaden Sofar’s reach and co-promote shows
• Support inbound global brand partnership activations with seamless, high-quality event execution
• Collaborate with other Sofar producers globally to share what’s working and grow the network

Requirements

• You’re already producing events: you have hands-on experience running live shows and know what it takes to make them great
• You have 3–5 years of experience in live event curation, production, or promotions
• You have deep roots in your local scene and an existing network of artists, venues, and community connectors
• You know how to sell tickets, not just produce shows. You have a proven ability to promote events, grow an audience from scratch, and drive local demand through social media, partnerships, press, and community outreach. This is a core part of the role, not an afterthought
• You have experience selling event sponsorships or marketing activations, ideally in live events or experiential marketing
• You’re entrepreneurial and resourceful: you figure things out, you thrive under pressure, and you take ownership
• You have a strong read on your city: the neighborhoods, the audiences, and where cultural energy lives
• You’re a natural relationship-builder with a track record of closing deals and cultivating lasting partnerships
• You understand the economics of live events and know how to make the numbers work
• You can work autonomously, but value being part of a larger community and organization
• You communicate clearly, manage your time well, and bring professionalism to every interaction